Social Influence and Compliance Gaining
Eighth Edition
Social Influence and Compliance Gaining
Discover digital resources designed to support your experience with the 8th edition of Persuasion: Social Influence and Compliance Gaining.
For Students
For Instructors
The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts.
In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features cutting-edge material on artificial intelligence, deepfakes, influencers, misinformation, disinformation, malinformation, and political polarization. It also features a wealth of practical, real-life examples of the concepts presented, including intercultural applications. Presenting empirical research in a reader-friendly and accessible style, this is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs.
Robert H. Gass is Professor Emeritus of Communication Studies at California State University, Fullerton, USA. He is also the co-author of Arguing, Reasoning, and Thinking Well (Routledge, 2019).
John S. Seiter is Distinguished Professor of Communication Studies in the Department of Communication & Media at Utah State University, USA. He is also the co-author of Arguing, Reasoning, and Thinking Well (Routledge, 2019).
The instructor and student resources on this website were created by Christian R. Seiter.