Chapter 23 – Telling Tales: The Cold War Parables of Social Psychology
Chapter Summary
This chapter reimagines some of the most famous experiments in American social psychology as symbolic stories or ‘parables’ that captured the moral imagination of Cold War society. Focusing on studies such as Milgram’s obedience experiment, Zimbardo’s prison simulation, and the bystander apathy narrative that emerged from the murder of Kitty Genovese, it explores how these canonical pieces of research reflected the anxieties and aspirations of their historical moment. Drawing on the critical thinking tool of the parable, the chapter unpacks the ways in which these experiments were crafted, received, and mythologised. It asks students to consider how psychology became a powerful site of cultural storytelling, sometimes generating truths, sometimes reinforcing ideological narratives. Throughout, we invite the reader to approach these studies as fables that reveal the hopes and fears of their time, and perhaps of ours too.
Chapter 23 – Quiz
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Chapter 23 – Flashcards
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Chapter 23 – Key Readings
Brannigan, A. (2004). The use and misuse of the experimental method in social psychology. Routledge.
Brannigan, A., Nicholson, I., & Cherry, F. (2015). Introduction to the special issue: Unplugging the Milgram machine. Theory & Psychology, 25(5), 551-563. https://doi.org/10.1177/0959354315604408
De Vos, J. (2010). From Milgram to Zimbardo: the double birth of postwar psychology/psychologization. History of the Human Sciences, 23(5), 156-175. https://doi.org/10.1177/0952695110384774
Drury, S., Hutchens, S. A., Shuttlesworth, D. E., & White, C. L. (2012). Philip G. Zimbardo on his career and the Stanford Prison Experiment’s 40th anniversary. History of Psychology, 15(2), 161–170. https://doi.org/10.1037/a0025884
Gibson, S. (2013). Milgram’s obedience experiments: A rhetorical analysis. British Journal of Social Psychology, 52(2), 290–309. https://doi.org/10.1111/j.2044-8309.2011.02070.x
Griggs, R. A., & Whitehead, G. I. (2015). Coverage of recent criticisms of Milgram’s obedience experiments in introductory social psychology textbooks. Theory & Psychology, 25(5), 564-580. https://doi.org/10.1177/0959354315601231
Herrera, C. D. (1997). A historical interpretation of deceptive experiments in American psychology. History of the Human Sciences, 10(1), 23-36. https://doi.org/10.1177/095269519701000102
Hoffman, E., Myerberg, N. R., & Morawski, J. G. (2015). Acting otherwise: Resistance, agency, and subjectivities in Milgram’s studies of obedience. Theory & Psychology, 25(5), 670-689. https://doi.org/10.1177/0959354315608705
Manning, R., Levine, M., & Collins, A. (2007). The Kitty Genovese murder and the social psychology of helping: The parable of the 38 witnesses. American Psychologist, 62(6), 555–562. https://doi.org/10.1037/0003-066X.62.6.555
Mastroianni, G. R. (2015). Obedience in perspective: Psychology and the Holocaust. Theory & Psychology, 25(5), 657-669. https://doi.org/10.1177/0959354315608963
Perry, G. (2013). Behind the shock machine: The untold story of the notorious Milgram psychology experiments. The New Press.
Shotter, J. (2014). Agential realism, social constructionism, and our living relations to our surroundings: Sensing similarities rather than seeing patterns. Theory & Psychology, 24(3), 305-325. https://doi.org/10.1177/0959354313514144
Šikl, R., Preiss, M., & Hoskovcová, S. (2024). Between conformity and individuality: Psychologists in Czechoslovakia during normalization (1968–1989). History of Psychology, 27(2), 178–198. https://doi.org/10.1037/hop0000254 Yanchar, S. C. (2020). Concern and control in human agency. Theory & Psychology, 31(1), 24-42. https://doi.org/10.1177/0959354320958078
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Chapter 23 – Reflective Questions
- What does it mean to describe classic social psychology experiments as ‘parables’?
- Why might the historical and political context of the Cold War have influenced the kinds of research questions social psychologists asked?
- How does the Kitty Genovese story exemplify the role of myth in shaping psychological research?
- What are the epistemological risks of assuming that laboratory behaviour reveals universal truths about human nature?
- To what extent do experiments like Milgram’s and Zimbardo’s reinforce existing societal power structures, rather than challenge them?
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Chapter 23 – Weblinks
BBC Prison Study (Academic Resource)
This webpage provides detailed information on the BBC Prison Study conducted by Professor Alex Haslam and Steve Reicher, giving students an illustration of a contemporary replication and critique of Zimbardo Stanford Prison Experiment, giving more emphasis to participant agency and social identity.
Milgram’s obedience experiments: A rhetorical analysis by Stephen Gibson (Academic Article)
https://bpspsychub.onlinelibrary.wiley.com/doi/abs/10.1111/j.2044-8309.2011.02070.x
This article gives an outline of the perspectives on Milgram’s obedience experiments as informed by a rhetorical psychological perspective. This allows students to engage critically with one of the classical studies that they will have looked at repeatedly during their education thus far, giving them a more practical application of the theories discussed in this chapter.
What Happened to Kitty Genovese – Simply Psychology (Academic Resource)
https://www.simplypsychology.org/kitty-genovese.html
This article gives an overview of what happened to Kitty Genovese and the subsequent response by the psychological community, including resources taken at the time like newspaper clippings, thus giving students an opportunity to engage practically with the case, and its implications for the field.
The Hidden Meaning of a Notorious Experiment – JSTOR Daily (Academic Resource)
https://daily.jstor.org/the-hidden-meaning-of-a-notorious-experiment/
This article looks at the deeper implications of Milgram’s obedience experiments, encouraging students to question the interpretations and narratives constructed around these individuals. This article encourages critical thinking for students about the construction and dissemination of psychological knowledge and how it is applied to individuals participating in experimentation.
