Chapter 11 – Pigeons Play Ping Pong: Behaviourism and the Crisis of the Paradigm

Chapter Summary

This chapter explores the rise, dominance, and decline of behaviourism in twentieth-century American psychology, using Thomas Kuhn’s concept of the scientific paradigm as a critical thinking tool. It traces how behaviourism redefined psychology as the study of observable behaviour, rooted in empiricism, environmental determinism, and prediction and control. Through the work of key figures such as John B. Watson, B. F. Skinner, Edward Tolman, and John Garcia, the chapter examines how behaviourism functioned as a paradigm that shaped research questions, methods, and assumptions about human and animal nature. The chapter discusses how anomalies, including Chomsky’s critique of language acquisition, Tolman’s theory of cognitive maps, and Garcia’s findings on biological constraints, challenged the coherence of the behaviourist model. These tensions culminated in the replacement of behaviourism with a new paradigm centred on internal mental processes and symbolic representation: the cognitive revolution. In addition to tracing this epistemological and ontological shift, the chapter also interrogates behaviourism’s alignment with systems of power and discipline, drawing on Michel Foucault’s concepts of social control. While behaviourism no longer dominates psychology, its legacy persists in applied fields such as behaviour therapy, education, and artificial intelligence. The chapter invites us to reflect critically on how scientific frameworks both reflect and shape the societies in which they arise.

Chapter 11 – Quiz

  • Chapter 11 – Flashcards

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  • Chapter 11 – Key Readings

    Braat, M., Engelen, J., van Gemert, T., & Verhaegh, S. (2020). The rise and fall of behaviorism: The narrative and the numbers. History of Psychology, 23(3), 252–280. https://doi.org/10.1037/hop0000146 

    Clark, D. O. (2023). A Science of adaptation: The transnational origins of the American functional behaviorism of the 20th century. Revista de Historia de la Psicología, 44(3), 11-18. https://doi.org/10.5093/rhp2023a10 

    Green, C. D., Feinerer, I. & Burman, J. T. (2013), Beyond the Schools of Psychology 1: A digital analysis of Psychological Review, 1894–1903. Journal of the History of the Behavioural Sciences, 49(2), 167-189. https://doi.org/10.1002/jhbs.21592 

    Harris, B. (2011). Letting go of little Albert: Disciplinary memory, history, and the uses of myth. Journal of the History of the Behavioral Sciences, 47(1), 1-17. https://doi.org/10.1002/jhbs.20470 

    Kontopodis, M., & Jackowska, M. (2019). De-centring the psychology curriculum: Diversity, social justice, and psychological knowledge. Theory & Psychology, 29(4), 506-520. https://doi.org/10.1177/0959354319858419 

    Link, A. (2016), Documenting human nature: E. Richard Sorenson and the National Anthropological Film Centre, 1965–1980. Journal of the History of the Behavioral Sciences, 52(4), 371-391. https://doi.org/10.1002/jhbs.21813 

    Ian Lubek, I. & Apfelbaum, E. (1987). Neo‑behaviourism and the Garcia effect: A social psychology of science approach to the history of a paradigm clash. In M. G. Ash & W. R. Woodward (Eds.), Psychology in TwentiethCentury Thought and Science (pp. 59‑91). Cambridge: Cambridge University Press. 

    Murray, S.O. (1988), W. I. Thomas, behaviourist ethnologist. Journal of the History of the Behavioural Sciences, 24(4), 381-391. https://doi.org/10.1002/1520-6696(198810)24:4<381::AID-JHBS2300240405>3.0.CO;2-K 

    O’Neil, W. M. (1995). American behaviorism: A historical and critical analysis. Theory & Psychology, 5(2), 285-305. https://doi.org/10.1177/0959354395052008 

    O’Donohue, W., Ferguson, K. E., & Naugle, A. E. (2003). The structure of the cognitive revolution: An examination from the philosophy of science. The Behavior Analyst, 26(1), 85–110. https://doi.org/10.1007/BF03392069

    Prilleltensky, I. (1994). On the social legacy of B.F. Skinner: Rhetoric of change, philosophy of adjustment. Theory & Psychology, 4(1), 125-137. https://doi.org/10.1177/0959354394041006 

    Rutherford, A. (2009). Beyond the box: B.F. Skinner’s technology of behaviour from laboratory to life, 1950s-1970s. University of Toronto Press.  

    Torracinta, S. (2022). Maps of desire: Edward Tolman’s drive theory of wants*. History of the Human Sciences, 36(1), 3-30. https://doi.org/10.1177/09526951221135852 

  • Chapter 11 – Reflective Questions

    1. Why did behaviourism become so dominant in American psychology, and what cultural or institutional factors helped sustain it? 
    2. How does Thomas Kuhn’s concept of a ‘paradigm’ help us understand the rise and fall of behaviourism? 
    3. What were the main epistemological assumptions of behaviourism, and how did they limit what counted as psychological knowledge? 
    4. In what ways did behaviourism act as a form of disciplinary power, and how might we critically assess its social uses? 
    5. How did the work of John Garcia disrupt behaviourist assumptions, and why was his research initially ignored?
  • Chapter 11 – Weblinks

    B.F. Skinner Foundation (Educational Resource)

    https://www.bfskinner.org

    This website provides an extensive collection of resources and information regarding the life and works of Skinner, including discussions of his life and a full bibliography of the work carried out during his career.

    The Dark Side of Science: The Little Albert Experiment (Short Documentary) – Youtube Video

    https://www.youtube.com/watch?v=T-O7iz0Jat8

    This 14-minute video goes over the concept of phobias, and leads into a detailed but accessible explanation of the Little Albert experiment using a combination of easy-to-understand graphics and footage of the actual experiment to explain the information being presented.

    APA Dictionary of Psychology – Behaviourism (Educational Resource)

    https://dictionary.apa.org/behaviorism

    This site gives a clear explanation of the psychological concept of behaviourism, with easy to access citations containing further information on similar topics.

    BBC Archival Footage: The Century of the Self – Part 1: “Happiness Machine” (Archival Documentary)

    https://www.youtube.com/watch?v=DnPmg0R1M04

    This 1-hour YouTube video discusses the emergence of the theories on human nature proposed by Sigmund Freud, and includes extensive footage taken at the time of the development of this theoretical framework (1920’s onward).

    Applied Behaviour Analysis and the Abolitionist Neurodiversity Critique: An Ethical Analysis (Academic Article)

    https://pmc.ncbi.nlm.nih.gov/articles/PMC9979895

    This article provides an interesting critical evaluation of behaviourist theories in the context of neurodiversity and provides students with an interesting and contemporary ethical debate.

    A Review of B. F. Skinner’s Verbal Behaviour – Noam Chomsky

    https://chomsky.info/1967____

    This webpage contains an archived copy of the highly influential review by Noam Chomsky of Skinner’s Verbal Behaviour, which resulted in a turning point occurring in the cognitive revolution in psychology.