Video Links
Psycho-economist Sheena Iyengar talks about decision-making processes and how to make choosing easier.
http://wwwperson.ted.com/talks/sheena_iyengar_choosing_what_to_choose
How to capture the joy of shopping online. Nimisha Jain, a consumer expert, talks about how to make the experience of shopping online more joyful. https://www.ted.com/talks/nimisha_jain_the_joy_of_shopping_and_how_to_recapture_it_online
Dr. Robert Cialdini describes six fundamental principles of persuasion through examples of where they have been applied