This website is from Steve Booth Butterfield who is a prominent researcher in persuasion. It contains definitions and applications of persuasion tactics/models to the Web. The website is very informal and easy to follow.
https://www.healthyinfluence.com/contact.htm
The behaviour design lab is located in Stanford University and is run by B.F. Fogg. The website contains articles and videos on the area. It also lists out the various projects looking at promoting behaviour change such as promoting Covid Vaccination. It has details on Fogg’s Behaviour Model and Fogg’s Behaviour Grid.
https://behaviordesign.stanford.edu
This website has tips and advice for applying the principles of compliance to online adverts.