Chapter 16 – Further Reading

Personalisation and customisation have been key trends in retail over the last decade. This article looks at the differences between the two, and how retailers are delivering those experiences, online, through VR and AR, as well as offline.

https://www.forbes.com/sites/katehardcastle/2021/12/31/custom-made-and-served-with-personalisationwinning-retail-makes-it-all-about-the-customer/?sh=59aaa13c7281

A report on the importance of personalised experiences online, and in particular, getting it right for consumers. This has only become more important since the pandemic.

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying

COVID-19 substantially increased the number of people shopping online. This article looks at the psychology of online shopping, and in particular, offers tips for reducing impulse buying or overspending. 

https://time.com/6200717/online-shopping-psychology-explained