{"id":337,"date":"2026-05-27T11:30:59","date_gmt":"2026-05-27T11:30:59","guid":{"rendered":"https:\/\/routledgelearning.com\/sustainabilityprinciplesandpractice\/?page_id=337"},"modified":"2026-05-27T11:31:00","modified_gmt":"2026-05-27T11:31:00","slug":"change-agents","status":"publish","type":"page","link":"https:\/\/routledgelearning.com\/sustainabilityprinciplesandpractice\/change-agents\/","title":{"rendered":"Change Agents"},"content":{"rendered":"\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-69934ac2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-base-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/routledgelearning.com\/sustainabilityprinciplesandpractice\/flashcards\/\" style=\"background-color:#409750;font-style:normal;font-weight:300\">Back to all Flashcards<\/a><\/div>\n<\/div>\n\n\n\n<!-- Swiper -->\n<div class=\"swiper mySwiper\">\n    <div class=\"swiper-wrapper\">\n\n        \n        <!-- Swiper Slide -->\n        <div class=\"swiper-slide\">\n          <!-- Flashcard -->\n           <button class=\"flip-card\" role=\"button\" tabindex=\"0\">\n            <div class=\"flip-card-inner\">\n              <div class=\"flip-card-front\"><p><p>ecobabble<\/p>\n<\/p><\/div>\n              <div class=\"flip-card-back\"><p>Speech which uses the technical language of ecology to make the user appear ecologically aware.<\/p>\n<\/div>\n            <\/div>\n          <\/button>\n        <\/div>\n\n        \n        <!-- Swiper Slide -->\n        <div class=\"swiper-slide\">\n          <!-- Flashcard -->\n           <button class=\"flip-card\" role=\"button\" tabindex=\"0\">\n            <div class=\"flip-card-inner\">\n              <div class=\"flip-card-front\"><p><p>ecolinguistics  <\/p>\n<\/p><\/div>\n              <div class=\"flip-card-back\"><p>A subdiscipline of linguistics which studies the role of language in environmental problems and solutions.<\/p>\n<\/div>\n            <\/div>\n          <\/button>\n        <\/div>\n\n        \n        <!-- Swiper Slide -->\n        <div class=\"swiper-slide\">\n          <!-- Flashcard -->\n           <button class=\"flip-card\" role=\"button\" tabindex=\"0\">\n            <div class=\"flip-card-inner\">\n              <div class=\"flip-card-front\"><p><p>greenwashing<\/p>\n<\/p><\/div>\n              <div class=\"flip-card-back\"><p>The use of deliberately misleading terms in order to portray an environmentally responsible image.<\/p>\n<\/div>\n            <\/div>\n          <\/button>\n        <\/div>\n\n        \n        <!-- Swiper Slide -->\n        <div class=\"swiper-slide\">\n          <!-- Flashcard -->\n           <button class=\"flip-card\" role=\"button\" tabindex=\"0\">\n            <div class=\"flip-card-inner\">\n              <div class=\"flip-card-front\"><p><p>social marketing<\/p>\n<\/p><\/div>\n              <div class=\"flip-card-back\"><p>The application of marketing principles to support social change.<\/p>\n<\/div>\n            <\/div>\n          <\/button>\n        <\/div>\n\n        \n        <div id=\"flashcard-instruction\" class=\"sr-only\">Press Enter or Space to flip the card<\/div><div id=\"flip-announcement\" class=\"sr-only\" role=\"status\" aria-live=\"polite\"><\/div>\n\n    <\/div>\n\n    <div class=\"swiper-button-next\"><\/div>\n    <div class=\"swiper-button-prev\"><\/div>\n    <div class=\"swiper-pagination\"><\/div>\n    \n<\/div>\n<div role=\"region\" aria-live=\"polite\" id=\"announcement\" class=\"visually-hidden\"><\/div>\n\n<script>\n\nvar swiper = new Swiper(\".mySwiper\", {\n    pagination: {\n    el: \".swiper-pagination\",\n    type: \"fraction\",\n    },\n    navigation: {\n    nextEl: \".swiper-button-next\",\n    prevEl: \".swiper-button-prev\",\n    },\n});\n\n\n\nconst flipCards = document.querySelectorAll('.flip-card');\n  const announcement = 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