Chapter 12 – Music
Chapter Summary
Music is an important source of cultural symbolism, and a way to articulate dissent. Sociologically, music can teach us about tastes, subcultures, and the power of subcultural capital. Our attraction to cool new music is not simply dictated by high-powered executives in the music industry. Coolness often emerges from subaltern social classes—those who are economically disadvantaged and/or racially oppressed. Through music, Black Americans have played a pivotal role shaping cultural concepts of cool. In this chapter, the case of hip-hop is used to reflect on dynamics of racism (including prejudice, discrimination, and institutional racism) as well as White privilege, cultural appropriation and color-blind ideology. Musical icons that are “edgy” and critical can be commercialized and turned into a mass-market commodity. At the same time, music can also be thought of as an art form and continues to offer a powerful medium for collective protest to oppression and injustice. In terms of economic sociology, music can teach us about the impact of digital technologies on our consumption practices, and the immense (but contested) power of the music industry.
Further Reading
Guerra, Paula. 2020. “Under-Connected: Youth Subcultures, Resistance and Sociability in the Internet Age.” In Keith Gildart et al., Hebdige and Subculture in the Twenty-First Century. Palgrave MacMillan.
This chapter reviews sociological theories of subcultures and examines the ramifications of digital technologies on subcultural forms and practices. It examines shifting scholarly perspectives on subculture, from the class- and age-based affiliations of early subcultural theories to the fluid and globalized networks of the digital era. While the internet democratizes access and fosters global connections, it also dilutes the physical artifacts and face-to-face interactions central to subcultural identities. The chapter suggests the need to reconceptualize subcultures as dynamic, evolving entities that integrate resistance with the fragmented, networked sociabilities of the digital age. However, subcultural theory continues to offer crucial resources for studying the dynamics of resistance and commodification, as digital spaces simultaneously enable new avenues for the dissemination and neutralization of oppositional culture.
Discussion questions
- What are some critiques of earlier subcultural theories? How have more recent scholars incorporated the dimensions of gender, ethnicity, lifestyle and digital culture into subcultural analysis?
- How has the rise of the internet and digital platforms transformed the ways that subcultural identities are formed and expressed? How does the internet alter the ways in which subcultural capital is accumulated, displayed, and recognized?
- In what ways do contemporary subcultures blur the traditional divide between cultural production and consumption? What implications does this have for the understanding of subcultural participation?
- How do digital spaces enable both resistance and commodification of subcultural practices?
Wang, Yehan. 2024. “Musical Taste Preferences in Chinese Hip‐hop: Between Cultural Openness and the Rejection of Vulgarity.” Sociology Compass 18(1).
This article explores hip-hop’s recent success in China as a product of globalization and the shift toward “omnivorous” class consumption patterns. Fans demonstrate cultural omnivorousness by embracing diverse musical styles and hybridizing global hip-hop influences with traditional Chinese elements. Although these fans express openness toward musical tastes, they simultaneously reject hip-hop songs and artists that use vulgar or violent themes in favor of “authentic” and “serious” content. The author highlights how hip-hop’s adoption by the Chinese middle class is shaped by state censorship, which restricts “immoral” themes, allowing hip-hop to serve as both a marker of cultural capital and a unique fusion of global and local influences.
Discussion questions
- What is cultural omnivorousness? How do middle-class consumers in China exemplify this consumption pattern, and what does this mean for the relationship between culture and social stratification?
- How do consumers use the distinction between “authentic” and “vulgar” hip-hop to gauge the legitimacy of particular artists and performances? How might these boundaries differ from those in Western hip-hop scenes?
- In what ways has state censorship influenced the reception of hip-hop in China?
- Does the rising popularity of hip-hop among Chinese consumers represent cultural appropriation? Why or why not?
Wingfield, Adia H., and Melinda Mills. 2012. “Viewing Videos: Class Differences, Black Women, and Interpretations of Black Femininity.” Race, Gender & Class 19(3-4): 348-367.
This article examines how young Black women interpret the representation of Black femininity in rap music videos. The study employed a focus group design in which participants viewed and discussed a selection of rap music videos featuring Black women. Middle-class participants largely rejected the images as unrealistic and demeaning, associating them with a lack of “class,” while working-class participants viewed them as realistic and often framed them as expressions of agency and economic mobility. The study highlights how race, gender, and class intersect to influence audience interpretations of hip-hop.
Discussion questions
- In what ways did middle-class and working-class Black women differ in their perceptions of rap music videos? What accounts for these differences?
- Why is it important to view hip-hop production and consumption at the intersection of class, gender, and race?
- How do structural dynamics within the music industry influence the (re)production of gendered and racial stereotypes in hip-hop?
- How do hip-hop and its associated imagery simultaneously enable cultural resistance against societal racism and the commodification of Black bodies and experiences?
Quizzes
Test your knowledge with the Chapter 12 quizzes!
Quiz
Active Learning – Further Online Resources
Co-opting “cool”:
Watch the Poweraid ad discussed in the chapter, which features Tupac’s music in the background. Can you find other examples of corporations using hip-hop’s “cool” status to sell products? https://www.youtube.com/watch?v=2HKlKT4ui0Q
Appropriation on TikTok:
Music is not the only form of expression that can be subject to cultural appropriation. Check out this article on the 2021#BlackTikTokStrike, in which Black TikTok creators protested the appropriation of their dances. The striking content creators took issue with the fact that corporations were capitalizing on the viral content generated by Black producers—a contemporary example of how powerful actors appropriate Black culture for profit. Do you think these content creators should be financially compensated for the digital culture they create? https://www.npr.org/2021/07/01/1011899328/black-tiktok-creators-are-on-strike-to-protest-a-lack-of-credit-for-their-work
Protest songs on Spotify:
In the mood for protest? Scan the code below to access a playlist of protest songs, compiled with the help of our students. These historical and contemporary songs protest many social issues including war, racism, colonialism, police brutality, gun violence, environmental degradation, and more. How do these songs reveal social injustices and call for change? Do any of these songs give you a new perspective on an issue, or inspire you to take action?

The evolution of hip-hop: A textual analysis
What major themes are addressed by hip-hop lyrics and how have these changed over time? Textual analysis can help you find out. Go to www.billboard.com/charts/year–end and make a list of the top 50 hip-hop songs from the most recent year, as well as from 10 years earlier. You can find song lyrics from many sites online, such as songlyrics.com or azlyrics.com. Review the lyrics from the earlier year multiple times, making note of the main concerns of the songs, such as love, desire, happiness, protest, conflict, etc. Refine your list of themes and how the themes relate to each other through multiple readings of the lyrics. Be open to finding other themes and to the different ways these themes can be presented, such as happiness through consumption or happiness through relationships. Then repeat this process for the lyrics from the later year. Compare and contrast how the themes have evolved.
Flashcards
Refresh your knowledge of key terms with this chapter’s flashcards.
