{"id":97,"date":"2024-08-21T11:57:50","date_gmt":"2024-08-21T11:57:50","guid":{"rendered":"https:\/\/routledgelearning.com\/researchmethods\/?post_type=content&#038;p=97"},"modified":"2024-08-21T14:06:48","modified_gmt":"2024-08-21T14:06:48","slug":"chapter-6-observational-methods-watching-and-being-with-people","status":"publish","type":"content","link":"https:\/\/routledgelearning.com\/researchmethods\/student-resources\/chapter-6-observational-methods-watching-and-being-with-people\/","title":{"rendered":"Chapter 6 &#8211; Observational methods \u2013 watching and being with people"},"content":{"rendered":"\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\"><div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\tHome\n<\/span><\/div>\n\n<h1 class=\"alignwide wp-block-post-title has-large-font-size\">Chapter 6 &#8211; Observational methods \u2013 watching and being with people<\/h1>\n\n\n<p>This chapter covers most methods that are generally classed as observation.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h2 class=\"wp-block-heading\" id=\"aioseo-exercises\">Exercises<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-exercise-6-1\">Exercise 6.1<\/h3>\n\n\n\n<p>Select True or False for each item to test your understanding of observational methods.<\/p>\n\n\n\n<div class=\"wp-block-group has-base-element-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-52009084 wp-block-group-is-layout-constrained\" style=\"border-width:1px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\"><script>\n                            if (window.qmn_quiz_data === undefined) {\n                                    window.qmn_quiz_data = new Object();\n                            }\n                    <\/script><script>window.qmn_quiz_data[\"5\"] = {\"quiz_id\":\"5\",\"quiz_name\":\"exercise61\",\"disable_answer\":0,\"ajax_show_correct\":0,\"progress_bar\":0,\"contact_info_location\":\"0\",\"qpages\":{\"2\":{\"id\":\"2\",\"quizID\":\"5\",\"pagekey\":\"bYXzBhkp\",\"hide_prevbtn\":\"0\"}},\"skip_validation_time_expire\":0,\"timer_limit_val\":0,\"disable_scroll_next_previous_click\":0,\"disable_scroll_on_result\":0,\"disable_first_page\":\"0\",\"enable_result_after_timer_end\":0,\"enable_quick_result_mc\":0,\"end_quiz_if_wrong\":0,\"form_disable_autofill\":0,\"disable_mathjax\":0,\"enable_quick_correct_answer_info\":\"0\",\"quick_result_correct_answer_text\":\"Correct! 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You have selected wrong answer.\",\"quiz_processing_message\":\"\",\"quiz_limit_choice\":\"Limit of choice is reached.\",\"not_allow_after_expired_time\":0,\"scheduled_time_end\":false,\"prevent_reload\":0,\"limit_email_based_submission\":0,\"total_user_tries\":0,\"is_logged_in\":false,\"pagination\":{\"amount\":1,\"section_comments\":\"\",\"total_questions\":6,\"previous_text\":\"Previous\",\"next_text\":\"Next\",\"start_quiz_survey_text\":\"Start Quiz\",\"submit_quiz_text\":\"Submit\"},\"error_messages\":{\"email_error_text\":\"Not a valid e-mail address!\",\"number_error_text\":\"This field must be a number!\",\"incorrect_error_text\":\"The entered text is not correct!\",\"empty_error_text\":\"Please complete all required fields!\",\"contact_field_required_error_text\":\"Please complete all required fields!\",\"url_error_text\":\"The entered URL is not valid!\",\"minlength_error_text\":\"Required atleast %minlength% characters.\",\"maxlength_error_text\":\"Maximum %maxlength% 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action=\"\/researchmethods\/wp-json\/wp\/v2\/content\/97\/\" method=\"POST\" class=\"qsm-quiz-form qmn_quiz_form mlw_quiz_form\" novalidate enctype=\"multipart\/form-data\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_hidden_questions\" id=\"qsm_hidden_questions\" value=\"\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_nonce\" id=\"qsm_nonce_5\" value=\"d81b07cda4\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_unique_key\" id=\"qsm_unique_key_5\" value=\"69cf7dabeb63e\">\n\t\t\t\t<div id=\"mlw_error_message\" class=\"qsm-error-message qmn_error_message_section\"><\/div>\n\t\t\t\t<span id=\"mlw_top_of_quiz\"><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"qsm-auto-page-row qsm-question-page qsm-apc-1\" data-apid=\"1\" data-qpid=\"1\" style=\"display: none;\">\n\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-0  question-section-id-28 slide0 \">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Question 1 <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' 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for=\"question28_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question28\" id=\"question28_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_28\" value=\"\" \/>\n\t\t\t\t<\/div><!-- .quiz_section -->\n\t\t\t\t\t\t\t\t<\/div><!-- .qsm-auto-page-row -->\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm-auto-page-row qsm-question-page qsm-apc-2\" data-apid=\"2\" data-qpid=\"2\" style=\"display: none;\">\n\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-0  question-section-id-29 slide1 \">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Question 2 <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p>Observer bias can occur if an observer\u2019s ratings are affected by their preconceptions about the category the observed person belongs to.<\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question29-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question29\" id=\"question29_1\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question29_1\">\n\t\t\t\t\tTrue\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question29-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question29\" id=\"question29_2\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question29_2\">\n\t\t\t\t\tFalse\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question29_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question29\" id=\"question29_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_29\" value=\"\" \/>\n\t\t\t\t<\/div><!-- .quiz_section -->\n\t\t\t\t\t\t\t\t<\/div><!-- .qsm-auto-page-row -->\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm-auto-page-row qsm-question-page qsm-apc-3\" data-apid=\"3\" data-qpid=\"3\" style=\"display: none;\">\n\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-0  question-section-id-30 slide2 \">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Question 3 <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p>If an observer sees all people as generally good they are exhibiting the halo effect.<\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question30-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question30\" id=\"question30_1\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question30_1\">\n\t\t\t\t\tTrue\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question30-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question30\" id=\"question30_2\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question30_2\">\n\t\t\t\t\tFalse\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question30_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question30\" id=\"question30_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_30\" value=\"\" \/>\n\t\t\t\t<\/div><!-- .quiz_section -->\n\t\t\t\t\t\t\t\t<\/div><!-- .qsm-auto-page-row -->\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm-auto-page-row qsm-question-page qsm-apc-4\" data-apid=\"4\" data-qpid=\"4\" style=\"display: none;\">\n\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-0  question-section-id-31 slide3 \">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Question 4 <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p>A reactivity effect occurs when participants try to guess the researcher\u2019s hypothesis.<\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question31-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question31\" id=\"question31_1\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question31_1\">\n\t\t\t\t\tTrue\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question31-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question31\" id=\"question31_2\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question31_2\">\n\t\t\t\t\tFalse\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question31_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question31\" id=\"question31_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_31\" value=\"\" \/>\n\t\t\t\t<\/div><!-- .quiz_section -->\n\t\t\t\t\t\t\t\t<\/div><!-- .qsm-auto-page-row -->\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm-auto-page-row qsm-question-page qsm-apc-5\" data-apid=\"5\" data-qpid=\"5\" style=\"display: none;\">\n\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-0  question-section-id-32 slide4 \">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Question 5 <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p>Naturalistic observation occurs in a laboratory.<\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question32-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question32\" id=\"question32_1\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question32_1\">\n\t\t\t\t\tTrue\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question32-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question32\" id=\"question32_2\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question32_2\">\n\t\t\t\t\tFalse\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question32_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question32\" id=\"question32_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_32\" value=\"\" \/>\n\t\t\t\t<\/div><!-- .quiz_section -->\n\t\t\t\t\t\t\t\t<\/div><!-- .qsm-auto-page-row -->\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm-auto-page-row qsm-question-page qsm-apc-6\" data-apid=\"6\" data-qpid=\"6\" style=\"display: none;\">\n\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-0  question-section-id-33 slide5 \">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Question 6 <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p>A verbal protocol is where participants are requested to talk aloud whilst performing a task.<\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question33-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question33\" id=\"question33_1\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question33_1\">\n\t\t\t\t\tTrue\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question33-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question33\" id=\"question33_2\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question33_2\">\n\t\t\t\t\tFalse\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question33_none\">None<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question33\" id=\"question33_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_33\" value=\"\" \/>\n\t\t\t\t<\/div><!-- .quiz_section -->\n\t\t\t\t\t\t\t\t<\/div><!-- .qsm-auto-page-row -->\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"qmn_question_list\" value=\"28Q29Q30Q31Q32Q33Q\" \/>\n\t\t\t\t\t<div class=\"qsm-auto-page-row quiz_section quiz_end empty_quiz_end qsm-d-none\" >\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div id=\"mlw_error_message_bottom\" class=\"qsm-error-message qmn_error_message_section\"><\/div>\n\t\t\t\t\t<input type=\"hidden\" name=\"qmn_all_questions_count\" id=\"qmn_all_questions_count\" value=\"6\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"total_questions\" id=\"total_questions\" value=\"6\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"timer\" id=\"timer\" value=\"0\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"timer_ms\" id=\"timer_ms\" value=\"0\"\/>\n\t\t\t\t\t<input type=\"hidden\" class=\"qmn_quiz_id\" name=\"qmn_quiz_id\" id=\"qmn_quiz_id\" value=\"5\" \/>\n\t\t\t\t\t<input type='hidden' name='complete_quiz' value='confirmation' \/>\n\t\t\t\t\t\t\t\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t<div style=\"display: none;\" class=\"qsm-popup qsm-popup-slide\" id=\"modal-4\" aria-hidden=\"false\"><div class=\"qsm-popup__overlay\" tabindex=\"-1\" data-micromodal-close=\"\"><div class=\"qsm-popup__container qmn_quiz_container\" role=\"dialog\" aria-modal=\"true\"><div class=\"qsm-popup__content\"><img decoding=\"async\" src=\"https:\/\/routledgelearning.com\/researchmethods\/wp-content\/plugins\/quiz-master-next\/assets\/clock.png\" alt=\"clock.png\"\/><p class=\"qsm-time-up-text\"> Time&#8217;s up<\/p><\/div><footer class=\"qsm-popup__footer\"><button class=\"qsm-popup-secondary-button qmn_btn\" data-micromodal-close=\"\" aria-label=\"Close this dialog window\" onclick=\"location.reload();\">Cancel<\/button><\/footer><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-further-information\">Further Information<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-festingers-end-of-the-world-study-under-cover\">Festinger\u2019s end-of-the-world study: \u2018UNDER COVER\u2019<\/h3>\n\n\n\n<p>In a famous participant observation case study, Leon Festinger, Henry W. Reiken and Stanley Schachter (1956) studied a woman they called Mrs Keech who had predicted the end of the world by a mighty flood. After reading about Mrs Keech in a newspaper, Festinger\u2019s group joined her followers to see what would happen when the world did not, in fact, come to an end.<\/p>\n\n\n\n<p>Mrs Keech claimed to have been receiving messages from a group called the Omnipotent Guardians from the planet Clarion. They had sent her messages through a combination of telepathy, automatic writing and crystal ball gazing to indicate that at midnight on a particular December evening the world would be destroyed, killing all humanity except for Mrs Keech\u2019s group. They were to be rescued by flying saucers sent from Clarion to Mrs Keech\u2019s home. During the weeks before the \u2018end of the world\u2019, several of the group members quit their jobs and spent their savings in preparation for the end. Messages continued to arrive daily to Mrs Keech. At meetings Festinger and his associates frequently would excuse themselves and write down their notes while in the bathroom. At one meeting, the members were asked to look into a crystal ball and report any new pieces of information. One member of Festinger\u2019s group was forced to participate, even though he was hesitant to take a vocal role in meetings. After he remained silent for a time, Mrs Keech demanded that he report what he saw. Choosing a single word response, he truthfully announced, \u2018Nothing\u2019. Mrs Keech reacted theatrically, \u2018That\u2019s not nothing. That\u2019s the void.\u2019<\/p>\n\n\n\n<p>On the final evening, members of the group waited for midnight. During the evening other instructions arrived. Cultists were told to remove their shoelaces and belt buckles since these items were unsafe aboard flying saucers. When midnight passed without any end of the world in sight \u2013 and without any flying saucers visible \u2013 members of the group began questioning whether they had misunderstood the instructions. Mrs Keech began to cry and whimpered that none of the group believed in her. A few of the group comforted her and reasserted their belief in her. Some members re-read past messages, and many others sat silently with stony expressions on their faces. Finally, in the wee hours of the morning, Mrs Keech returned to the group with a new \u2018automatically written\u2019 message from the Omnipotent Guardians. Because of the faith of the group, the Earth had been spared. The cult members were exuberant and during the weeks that followed actually attempted to secure additional converts.<\/p>\n\n\n\n<p>One can find both insight and some entertainment in such a participant observation study. To Festinger\u2019s group of scholars, the experience permitted them to provide a field study examination (in the form of a case study) of the theory of cognitive dissonance that they were trying to develop at the time \u2013 a theory that became a major force in communication and social psychology.<\/p>\n\n\n\n<p>Excerpted from John C. Reinard, Introduction to Communication Research. Boston, McGraw-Hill, 2001, pp 186\u20138.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-weblinks\">Weblinks<\/h2>\n\n\n\n<p>This is a link to the original paper by Watson and Rayner (1920) describing the conditioning of \u2018Little Albert\u2019. (\u2018Conditioned emotional reactions\u2019,&nbsp;<em>Journal of Experimental Psychology<\/em>,&nbsp;<em>3(1)<\/em>, 1\u201314):<\/p>\n\n\n\n<p><a href=\"http:\/\/psychclassics.yorku.ca\/Watson\/emotion.htm\">http:\/\/psychclassics.yorku.ca\/Watson\/emotion.htm<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p>An interesting brief <a><\/a>Psychology Today account of HM by Jenni Ogden, one of HM\u2019s researchers:<\/p>\n\n\n\n<p><a href=\"http:\/\/www.psychologytoday.com\/blog\/trouble-in-mind\/201201\/hm-the-man-no-memory\">www.psychologytoday.com\/blog\/trouble-in-mind\/201201\/hm-the-man-no-memory<\/a><\/p>\n\n\n\n<p>An Observer magazine article on Clive Wearing and his memory loss at:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.theguardian.com\/books\/2005\/jan\/23\/biography.features3\">https:\/\/www.theguardian.com\/books\/2005\/jan\/23\/biography.features3<\/a><\/p>\n\n\n\n<p>Film of the Milgram experiments at:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=W147ybOdgpE\">https:\/\/www.youtube.com\/watch?v=W147ybOdgpE<\/a><\/p>\n\n\n\n<p>Film of the Zimbardo studies with Zimbardo talking at:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=sZwfNs1pqG0\">https:\/\/www.youtube.com\/watch?v=sZwfNs1pqG0<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-6fe931d8 wp-block-group-is-layout-flex wp-container-1 is-position-sticky\">\n<h2 class=\"wp-block-heading\">On this page<\/h2>\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a class=\"aioseo-toc-item\" href=\"#aioseo-exercise-6-1\">Exercise 6.1<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-further-information\">Further Information<\/a><ul><li><a class=\"aioseo-toc-item\" href=\"#aioseo-festingers-end-of-the-world-study-under-cover\">Festinger\u2019s end-of-the-world study: \u2018UNDER COVER\u2019<\/a><\/li><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-weblinks\">Weblinks<\/a><\/li><\/ul><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This chapter covers most methods that are generally classed as observation. Exercises Exercise 6.1 Select True or False for each item to test your understanding of observational methods. Further Information Festinger\u2019s end-of-the-world study: \u2018UNDER COVER\u2019 In a famous participant observation case study, Leon Festinger, Henry W. Reiken and Stanley Schachter (1956) studied a woman they [&hellip;]<\/p>\n","protected":false},"featured_media":0,"parent":121,"menu_order":0,"template":"single-chapter","format":"standard","meta":{"_acf_changed":false},"categories":[],"class_list":["post-97","content","type-content","status-publish","format-standard","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/routledgelearning.com\/researchmethods\/wp-json\/wp\/v2\/content\/97","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/routledgelearning.com\/researchmethods\/wp-json\/wp\/v2\/content"}],"about":[{"href":"https:\/\/routledgelearning.com\/researchmethods\/wp-json\/wp\/v2\/types\/content"}],"up":[{"embeddable":true,"href":"https:\/\/routledgelearning.com\/researchmethods\/wp-json\/wp\/v2\/content\/121"}],"wp:attachment":[{"href":"https:\/\/routledgelearning.com\/researchmethods\/wp-json\/wp\/v2\/media?parent=97"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/routledgelearning.com\/researchmethods\/wp-json\/wp\/v2\/categories?post=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}