{"id":81,"date":"2026-02-23T10:38:58","date_gmt":"2026-02-23T10:38:58","guid":{"rendered":"http:\/\/localhost\/persuasion\/?post_type=content&p=81"},"modified":"2026-02-23T11:22:50","modified_gmt":"2026-02-23T11:22:50","slug":"chapter-10-compliance-gaining","status":"publish","type":"content","link":"https:\/\/routledgelearning.com\/persuasion\/chapter-resources\/chapter-10-compliance-gaining\/","title":{"rendered":"Chapter 10: Compliance Gaining"},"content":{"rendered":"\n
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Chapter 10: Compliance Gaining<\/h2><\/div>\n<\/div>\n\n\n\n
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Chapter Summary<\/h2>\n\n\n\n

Research examining compliance gaining generally focuses on persuasion aimed at getting others to do something or to act in a particular way. The chapter discusses a variety of tactics identified by previous research and examines variables that influence how persuaders go about selecting tactics to use. The chapter argues that persuaders\u2019 goals give meaning to situations, including situations that involve compliance gaining. It also discusses how compliance-gaining research has been plagued by several problems. Rather than examining compliance gaining in artificial laboratory settings using hypothetical situations or paper-pencil measures, investigators should look for compliance gaining as it occurs in more naturalistic contexts.<\/p>\n\n\n\n


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