{"id":79,"date":"2026-02-23T10:37:56","date_gmt":"2026-02-23T10:37:56","guid":{"rendered":"http:\/\/localhost\/persuasion\/?post_type=content&p=79"},"modified":"2026-02-23T11:22:41","modified_gmt":"2026-02-23T11:22:41","slug":"chapter-9-structuring-and-ordering-persuasive-messages","status":"publish","type":"content","link":"https:\/\/routledgelearning.com\/persuasion\/chapter-resources\/chapter-9-structuring-and-ordering-persuasive-messages\/","title":{"rendered":"Chapter 9: Structuring and Ordering Persuasive Messages"},"content":{"rendered":"\n
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Chapter 9: Structuring and Ordering Persuasive Messages<\/h2><\/div>\n<\/div>\n\n\n\n
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Chapter Summary<\/h2>\n\n\n\n

This chapter examines the topic of message selection and organization. First, depending on characteristics of the audience, it is sometimes better for a persuader to advance explicit claims, but at other times, it is best to let audience members draw their own conclusions. Second, when selecting material to use in messages, quality arguments matter with audiences that will scrutinize the message, but quantity is more effective for less discerning audiences. Third, the chapter discusses the role of evidence, message repetition, and the ways in which arguments might be ordered or arranged in a speech. Finally, the chapter examines tactics, including inoculation and forewarning, that increase a person\u2019s resistance to persuasion.<\/p>\n\n\n\n

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