{"id":77,"date":"2026-02-23T10:36:42","date_gmt":"2026-02-23T10:36:42","guid":{"rendered":"http:\/\/localhost\/persuasion\/?post_type=content&p=77"},"modified":"2026-02-23T11:22:26","modified_gmt":"2026-02-23T11:22:26","slug":"chapter-8-nonverbal-influence","status":"publish","type":"content","link":"https:\/\/routledgelearning.com\/persuasion\/chapter-resources\/chapter-8-nonverbal-influence\/","title":{"rendered":"Chapter 8: Nonverbal Influence"},"content":{"rendered":"\n
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Chapter 8: Nonverbal Influence<\/h2><\/div>\n<\/div>\n\n\n\n
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Chapter Summary<\/h2>\n\n\n\n

This chapter focuses on the nature of nonverbal communication in the process of persuasion. It begins with a discussion of the direct effects model of immediacy, which suggests that, as a default, persuaders are more effective when they demonstrate warmth and friendliness through their nonverbal behaviors. The chapter also examines seven types of nonverbal communication important in the process of persuasion: kinesics, haptics, proxemics, chronemics, artifacts, physical appearance, and paralinguistics. Along the way, various theories and models on nonverbal communication are explored, including expectancy violations theory and communication accommodation theory.<\/p>\n\n\n\n


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