{"id":28,"date":"2026-02-23T08:35:49","date_gmt":"2026-02-23T08:35:49","guid":{"rendered":"http:\/\/localhost\/persuasion\/?post_type=content&p=28"},"modified":"2026-02-23T11:17:39","modified_gmt":"2026-02-23T11:17:39","slug":"chapter-resources","status":"publish","type":"content","link":"https:\/\/routledgelearning.com\/persuasion\/chapter-resources\/","title":{"rendered":"Chapter Resources"},"content":{"rendered":"\n
This introduction presents an overview of the key concepts discussed in the subsequent chapters of… <\/p><\/div>\n\nRead more: Chapter 1: Why Study Persuasion?<\/span><\/a><\/div>\n\n<\/li> This chapter explores ways that persuasion has been conceptualized and defined. A broad-based, far-reaching conceptualization… <\/p><\/div>\n\nRead more: Chapter 2: What Constitutes Persuasion?<\/span><\/a><\/div>\n\n<\/li> The study of attitudes has been a central feature of persuasion research for decades. This… <\/p><\/div>\n\nRead more: Chapter 3: Attitudes and Consistency<\/span><\/a><\/div>\n\n<\/li> This chapter examines the concept of source credibility and its relationship to persuasion. The chapter… <\/p><\/div>\n\nRead more: Chapter 4: Credibility<\/span><\/a><\/div>\n\n<\/li> This chapter explores several communicator characteristics that past research has identified as being important in… <\/p><\/div>\n\nRead more: Chapter 5: Communicator Characteristics and Persuasion<\/span><\/a><\/div>\n\n<\/li> This chapter examines the role of groups in the process of social influence. It begins… <\/p><\/div>\n\nRead more: Chapter 6: Conformity and Influence in Groups<\/span><\/a><\/div>\n\n<\/li> This chapter examines symbols and their effects on social influence. It begins by discussing the… <\/p><\/div>\n\nRead more: Chapter 7: Language and Persuasion<\/span><\/a><\/div>\n\n<\/li> This chapter focuses on the nature of nonverbal communication in the process of persuasion. It… <\/p><\/div>\n\nRead more: Chapter 8: Nonverbal Influence<\/span><\/a><\/div>\n\n<\/li> This chapter examines the topic of message selection and organization. First, depending on characteristics of… <\/p><\/div>\n\nRead more: Chapter 9: Structuring and Ordering Persuasive Messages<\/span><\/a><\/div>\n\n<\/li> Research examining compliance gaining generally focuses on persuasion aimed at getting others to do something… <\/p><\/div>\n\nRead more: Chapter 10: Compliance Gaining<\/span><\/a><\/div>\n\n<\/li> In this chapter, the authors discuss the topic of \u201csequential persuasion,\u201d which examines social influence… <\/p><\/div>\n\nRead more: Chapter 11: Sequential Persuasion<\/span><\/a><\/div>\n\n<\/li> This chapter examines research on the enactment and perception of deception. Interpersonal deception theory argues… <\/p><\/div>\n\nRead more: Chapter 12: Deception<\/span><\/a><\/div>\n\n<\/li> Motivational appeals are external inducements, often of an emotional nature, which are used to increase… <\/p><\/div>\n\nRead more: Chapter 13: Motivational Appeals<\/span><\/a><\/div>\n\n<\/li> This chapter examines important ways in which images shape beliefs, attitudes, and behaviors. Once overlooked… <\/p><\/div>\n\nRead more: Chapter 14: Visual Persuasion<\/span><\/a><\/div>\n\n<\/li> This chapter examines unusual forms of persuasion, some of which have been popularized but have… <\/p><\/div>\n\nRead more: Chapter 15: Esoteric Forms of Persuasion<\/span><\/a><\/div>\n\n<\/li>Chapter 2: What Constitutes Persuasion?<\/a><\/h2>\n\n
Chapter 3: Attitudes and Consistency<\/a><\/h2>\n\n
Chapter 4: Credibility<\/a><\/h2>\n\n
Chapter 5: Communicator Characteristics and Persuasion<\/a><\/h2>\n\n
Chapter 6: Conformity and Influence in Groups<\/a><\/h2>\n\n
Chapter 7: Language and Persuasion<\/a><\/h2>\n\n
Chapter 8: Nonverbal Influence<\/a><\/h2>\n\n
Chapter 9: Structuring and Ordering Persuasive Messages<\/a><\/h2>\n\n
Chapter 10: Compliance Gaining<\/a><\/h2>\n\n
Chapter 11: Sequential Persuasion<\/a><\/h2>\n\n
Chapter 12: Deception<\/a><\/h2>\n\n
Chapter 13: Motivational Appeals<\/a><\/h2>\n\n
Chapter 14: Visual Persuasion<\/a><\/h2>\n\n
Chapter 15: Esoteric Forms of Persuasion<\/a><\/h2>\n\n