{"id":93,"date":"2024-09-19T10:13:02","date_gmt":"2024-09-19T10:13:02","guid":{"rendered":"https:\/\/routledgelearning.com\/mediaethics\/?post_type=content&p=93"},"modified":"2024-09-20T10:02:55","modified_gmt":"2024-09-20T10:02:55","slug":"chapter-16-media-scope-and-depth","status":"publish","type":"content","link":"https:\/\/routledgelearning.com\/mediaethics\/students\/part-4-entertainment\/chapter-16-media-scope-and-depth\/","title":{"rendered":"Chapter 16: Media Scope and Depth"},"content":{"rendered":"\n
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\n\tHome<\/a>\n<\/span>\/<\/span>\n\tStudents<\/a>\n<\/span>\/<\/span>\n\tPart 4: Entertainment<\/a>\n<\/span>\/<\/span>\n\tChapter 16: Media Scope and Depth\n<\/span><\/div>\n\n\n
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Chapter 16: Media Scope and Depth<\/h1>\n\n\n

The mediatization of society and culture demonstrates that we cannot understand human communication and behavior outside of the mediated environment in which we live. The scope and reach of media are virtually boundless; the media affect every aspect of our lives. In this chapter, we consider the ethical and moral dilemmas that occur when we construct our own new powerful visual worlds through the production of films, games, and other online activities. We also discuss the application of artificial intelligence (AI) to produce media content and the ethical issues associated with the manipulation of AI to create disinformation. This chapter considers important ethical questions that emerge from the rapidly changing media environment brought about by continually evolving digital communication technologies.<\/p>\n<\/div>\n\n\n\n

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Chapter 16 – Video Introduction<\/h3>\n\n\n\n
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Transcript<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Key question for the chapter<\/h2>\n\n\n\n

Why does it seem like the more research we do on social media uses and effects, the more we find out that it does more harm than good?<\/p>\n\n\n\n

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  1. Social media networks often bring out some of the worst human behavior because online users seek anonymity and thus evade accountability for their posts.  <\/li>\n\n\n\n
  2. Without a high value on empathy and on kindness, social media posts can be vulgar, mean, and harmful, especially when personally attacking the character of others.<\/li>\n\n\n\n
  3. How do we balance the authenticity of social media content with a need for sensitivity to others to guard the emotional well-being of its users?<\/li>\n<\/ol>\n\n\n\n
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    Case 74<\/h2>\n\n\n\n

    Discussion Questions<\/h3>\n\n\n\n
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    1. Why are the vast majority of online challenges harmful to the people who participate in them?<\/li>\n\n\n\n
    2. How do online challenges targeting adolescents take advantage of their vulnerabilities?<\/li>\n\n\n\n
    3. What can entertainment media journalists and professionals do to mitigate the harm done by extreme online challenges?<\/li>\n<\/ol>\n\n\n\n

      Weblinks<\/h3>\n\n\n\n