{"id":86,"date":"2024-09-19T10:05:05","date_gmt":"2024-09-19T10:05:05","guid":{"rendered":"http:\/\/localhost\/mediaethics\/?post_type=content&#038;p=86"},"modified":"2026-08-26T13:38:47","modified_gmt":"2026-08-26T13:38:47","slug":"chapter-13-the-demands-of-social-responsibility","status":"publish","type":"content","link":"https:\/\/routledgelearning.com\/mediaethics\/students\/part-3-persuasion-public-relations\/chapter-13-the-demands-of-social-responsibility\/","title":{"rendered":"Chapter 13: The Demands of Social Responsibility"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\"><nav style=\"--separator: &quot;\/&quot;\" class=\"wp-block-breadcrumbs\" aria-label=\"Breadcrumbs\"><ol><li><a href=\"https:\/\/routledgelearning.com\/mediaethics\/\">Home<\/a><\/li><li><a href=\"https:\/\/routledgelearning.com\/mediaethics\/students\/\">Students<\/a><\/li><li><a href=\"https:\/\/routledgelearning.com\/mediaethics\/students\/part-3-persuasion-public-relations\/\">Part 3: Persuasion &amp; Public Relations<\/a><\/li><li><span aria-current=\"page\">Chapter 13: The Demands of Social Responsibility<\/span><\/li><\/ol><\/nav>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><h1 class=\"wp-block-post-title\">Chapter 13: The Demands of Social Responsibility<\/h1>\n\n\n<p class=\"wp-block-paragraph\">This chapter focuses on the relationship between media advertising, with its attention to microtargeting recipients, tracking the behavior of digital media users, and the public concern about invasions of privacy resulting from standard practices. Users have become creators in the digital world, complicating advertisers\u2019 effort to gain purchase with audiences. The rise of influencers, too, has made this task more difficult. Advertisers understand that people trust other people more than brands or messages themselves, thus requiring new forms of advertising such as the deployment of flash mobs to gain attention. Critics complain about ad creep and, more insidiously, the commercialization of everyday life, which seemingly makes advertising ever harder to identify. Advertisers are increasingly forced to employ unconventional tactics to cut through the clutter of the digital environment, leading to ethical concerns when platforms are seemingly hijacked or people find themselves subjected to blandishments they never anticipated.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<media-player  load=\"visible\" id=\"vidstack-video-block_93c053bbb731d1d7df6b0581d3d110ba\" class=\"vidstack-video\" title=\"Chapter 13 - Video Introduction\" src=\"https:\/\/s3-eu-west-1.amazonaws.com\/s3-euw1-ap-pe-ws4-cws-documents.ri-prod\/9781032391397\/Chapter-13-Intro-Video.mp4\">\n  <media-provider>\n                  <media-poster\n          class=\"vds-poster\"\n          alt=\"\">\n        <\/media-poster>\n\n  <\/media-provider>\n  <media-video-layout><\/media-video-layout>\n  <media-controls class=\"vds-controls\">\n      <media-controls-group class=\"vds-controls-group\"><\/media-controls-group>\n  <\/media-controls>\n<\/media-player>\n\n\n<h3 class=\"wp-block-heading\">Chapter 13 &#8211; Video Introduction<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/routledgelearning.com\/mediaethics\/wp-content\/uploads\/sites\/20\/2024\/09\/Chapter-13-Intro-Video-Transcript.docx\" style=\"background-color:#e5d6eb;padding-top:0;padding-bottom:0;box-shadow:none\">Transcript<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Key questions for the chapter<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What are the ethical considerations when the public good can be served only at great expense to the company?<\/li>\n\n\n\n<li>Are time or financial constraints ever an acceptable rationale for compromising ethics? In other words, how much should these constraints be considered when choosing what should be done?<\/li>\n\n\n\n<li>In an increasingly pluralistic society, how does one conceptualize the general public and then decide what is best for it?<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Case 57<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Discussion Questions<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Should Juul be responsible for its products illegally reaching the hands of youth?<\/li>\n\n\n\n<li>Can companies that sell products considered to be unhealthy be socially responsible?<\/li>\n\n\n\n<li>How did social media contribute to the rise in Juul\u2019s popularity among youth?<\/li>\n\n\n\n<li>Would Juul Labs have altered their marketing strategy if the FDA did not initiate investigation into their practices?<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Weblinks<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Video resource:&nbsp;How Juul Made Nicotine Go Viral&nbsp;<br><a href=\"https:\/\/www.youtube.com\/watch?v=AFOpoKBUyok&amp;t=233s&amp;ab_channel=Vox\">https:\/\/www.youtube.com\/watch?v=AFOpoKBUyok&amp;t=233s&amp;ab_channel=Vox<\/a><\/li>\n\n\n\n<li>Video resource:&nbsp;How JUUL Hooked Kids &amp; Ignited A Public Health Crisis | TIME<br><a href=\"https:\/\/www.youtube.com\/watch?v=_iAg2_PQ9o4&amp;ab_channel=TIME\">https:\/\/www.youtube.com\/watch?v=_iAg2_PQ9o4&amp;ab_channel=TIME<\/a><\/li>\n\n\n\n<li>Video resource:&nbsp;The Rise And Fall Of Juul | Rise And Fall<br><a href=\"https:\/\/www.youtube.com\/watch?v=wkQ4WCAG38I&amp;t=83s&amp;ab_channel=InsiderBusiness\">https:\/\/www.youtube.com\/watch?v=wkQ4WCAG38I&amp;t=83s&amp;ab_channel=InsiderBusiness<\/a><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Case 58<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Discussion Questions<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What are the pros and cons of the One for One\u00ae model?<\/li>\n\n\n\n<li><span style=\"background-color: var(--wp--preset--color--base); color: var(--wp--preset--color--contrast); font-family: var(--wp--preset--font-family--system); font-size: var(--wp--preset--font-size--small);\">Beyond donations, what other corporate actions may be deemed socially responsible?<\/span><\/li>\n\n\n\n<li><span style=\"background-color: var(--wp--preset--color--base); color: var(--wp--preset--color--contrast); font-family: var(--wp--preset--font-family--system); font-size: var(--wp--preset--font-size--small);\">Should more companies adopt the One for One\u00ae model?Is the shift in business model toward grassroot efforts more socially impactful?<\/span><\/li>\n\n\n\n<li>Can more businesses embed social responsibility into their business model?<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Weblinks<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Video resource: Impact videos by TOMS\u00ae Shoes<br><a href=\"https:\/\/www.toms.com\/us\/impact.html\">https:\/\/www.toms.com\/us\/impact.html<\/a><\/li>\n\n\n\n<li>Web resource: TOMS\u00ae story as told by TOMS\u00ae<br><a href=\"https:\/\/www.toms.com\/us\/about-toms.html\">https:\/\/www.toms.com\/us\/about-toms.html<\/a><\/li>\n\n\n\n<li>Article resource: The Rise and Fall of the Buy-One-Give-One Model at TOMS\u00ae<br><a href=\"https:\/\/www.forbes.com\/sites\/davidhessekiel\/2021\/04\/28\/the-rise-and-fall-of-the-buy-one-give-one-model-at-toms\/?sh=3a8bb7fe71c4\">https:\/\/www.forbes.com\/sites\/davidhessekiel\/2021\/04\/28\/the-rise-and-fall-of-the-buy-one-give-one-model-at-toms\/?sh=3a8bb7fe71c4<\/a><\/li>\n\n\n\n<li>Article resource: TOMS\u00ae Undergoes its Biggest Rebrand\u2014Inside the Company\u2019s New Business Model<br><a href=\"https:\/\/footwearnews.com\/2021\/business\/retail\/toms-one-for-one-business-model-grassroots-good-1203128043\/\">https:\/\/footwearnews.com\/2021\/business\/retail\/toms-one-for-one-business-model-grassroots-good-1203128043\/<\/a><\/li>\n\n\n\n<li>Article resource: Beware Companies that Promote \u201cBuy One, Give One\u201d Charity<br><a href=\"https:\/\/www.vox.com\/first-person\/2019\/10\/31\/20938273\/charity-warby-parker-cora-fast-fashion-buy-one-give-one\">https:\/\/www.vox.com\/first-person\/2019\/10\/31\/20938273\/charity-warby-parker-cora-fast-fashion-buy-one-give-one<\/a><\/li>\n\n\n\n<li>Article resource: Beyond Buy-One-Give-One Retail<br><a href=\"https:\/\/www.newyorker.com\/business\/currency\/beyond-buy-one-give-one-retail\">https:\/\/www.newyorker.com\/business\/currency\/beyond-buy-one-give-one-retail<\/a><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Case 59<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Discussion Questions<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What aspect of the #IceBucketChallenge made it go viral?<\/li>\n\n\n\n<li>What can nonprofit organizations learn from the success of the #IceBucketChallenge?<\/li>\n\n\n\n<li>What are the drawbacks of a campaign going viral?<\/li>\n\n\n\n<li>Does the #IceBucketChallenge diminish the seriousness of a serious disease?<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Weblinks<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Web resource: History of the Ice Bucket Challenge<br><a href=\"http:\/\/webgw.alsa.org\/site\/PageServer\/?pagename=GW_edau_ibc_history\">http:\/\/webgw.alsa.org\/site\/PageServer\/?pagename=GW_edau_ibc_history<\/a><\/li>\n\n\n\n<li>Web resource: Official Website of the ALS Association<br><a href=\"http:\/\/www.als.org\">http:\/\/www.als.org<\/a><\/li>\n\n\n\n<li>Article resource: Ice Bucket Challenge: 5 Things You Should Know<br><a href=\"https:\/\/www.usatoday.com\/story\/news\/2017\/07\/03\/ice-bucket-challenge-5-things-you-should-know\/448006001\/\">https:\/\/www.usatoday.com\/story\/news\/2017\/07\/03\/ice-bucket-challenge-5-things-you-should-know\/448006001\/<\/a><\/li>\n\n\n\n<li>Article resource: The Ice Bucket Challenge Wasn\u2019t Just for Social Media. It helped Fund a new ALS Drug<br><a href=\"https:\/\/www.npr.org\/2022\/10\/01\/1126397565\/the-ice-bucket-challenge-wasnt-just-for-social-media-it-helped-fund-a-new-als-dr\">https:\/\/www.npr.org\/2022\/10\/01\/1126397565\/the-ice-bucket-challenge-wasnt-just-for-social-media-it-helped-fund-a-new-als-dr<\/a><\/li>\n\n\n\n<li>Article resource: Here\u2019s How the ALS Ice Bucket Challenge Actually Started<br><a href=\"https:\/\/time.com\/3136507\/als-ice-bucket-challenge-started\/\">https:\/\/time.com\/3136507\/als-ice-bucket-challenge-started\/<\/a><\/li>\n\n\n\n<li>Blog resource: Six Ways to Use Social Media to Reach Your Fundraising Goals<br><a href=\"https:\/\/blog.philanthropy.iupui.edu\/2021\/07\/23\/6-ways-to-use-social-media-to-reach-your-fundraising-goals\/\">https:\/\/blog.philanthropy.iupui.edu\/2021\/07\/23\/6-ways-to-use-social-media-to-reach-your-fundraising-goals\/<\/a><\/li>\n\n\n\n<li>Article resource: How Nonprofits Can Use Social Media to Increase Donations and Boost Visibility<br><a href=\"https:\/\/www.forbes.com\/sites\/allbusiness\/2021\/03\/06\/how-nonprofits-can-use-social-media-to-increase-donations-and-boost-visibility\/?sh=512ecee2bb7e\">https:\/\/www.forbes.com\/sites\/allbusiness\/2021\/03\/06\/how-nonprofits-can-use-social-media-to-increase-donations-and-boost-visibility\/?sh=512ecee2bb7e<\/a><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Case 60<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Discussion Questions<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Should the public expect athletes to be role models? Why or why not?<\/li>\n\n\n\n<li><span style=\"background-color: var(--wp--preset--color--base); color: var(--wp--preset--color--contrast); font-family: var(--wp--preset--font-family--system); font-size: var(--wp--preset--font-size--small);\">Is the new discipline policy sufficient to deter athletes from committing violence against women (Research suggests little impact on the careers of arrested players)?<\/span><\/li>\n\n\n\n<li>If the athlete\/sports team that you support was found to have committed violence against women, will it change your level of support for them?<\/li>\n\n\n\n<li>When athletes behave badly, how should corporations that sponsor them respond?<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Weblinks<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Article resource: Ray Rice Case Prompted NFL Changes on Domestic Violence, but Cases Continue to Test Policy<br><a href=\"https:\/\/www.usatoday.com\/story\/news\/investigations\/2019\/09\/18\/nfl-domestic-violence-ray-rice-tyreek-hill-ezekiel-elliott-adrian-peterson\/2215187001\">https:\/\/www.usatoday.com\/story\/news\/investigations\/2019\/09\/18\/nfl-domestic-violence-ray-rice-tyreek-hill-ezekiel-elliott-adrian-peterson\/2215187001<\/a><\/li>\n\n\n\n<li>Article resource: Ravens\u2019 Ray Rice Allegedly Knocked Out Fiancee at Hotel<br><a href=\"https:\/\/www.usatoday.com\/story\/sports\/nfl\/ravens\/2014\/02\/19\/ray-rice-girlfriend-unconscious-atlantic-city\/5621415\/\">https:\/\/www.usatoday.com\/story\/sports\/nfl\/ravens\/2014\/02\/19\/ray-rice-girlfriend-unconscious-atlantic-city\/5621415\/<\/a><\/li>\n\n\n\n<li>Article resource: 49ers Ray McDonald Arrested on Domestic Violence Charge<br><a href=\"https:\/\/www.usatoday.com\/story\/sports\/nfl\/2014\/08\/31\/ray-mcdonald-san-francisco-49ers-domestic-violence-charge\/14899677\/\">https:\/\/www.usatoday.com\/story\/sports\/nfl\/2014\/08\/31\/ray-mcdonald-san-francisco-49ers-domestic-violence-charge\/14899677\/<\/a><\/li>\n\n\n\n<li>Article resource: Adrian Peterson: \u2018I Wont Ever Use a Switch Again\u2019<br><a href=\"https:\/\/www.usatoday.com\/story\/sports\/nfl\/vikings\/2014\/11\/20\/adrian-peterson-roger-goodell-child-abuse-switch-minnesota-vikings\/70025476\/\">https:\/\/www.usatoday.com\/story\/sports\/nfl\/vikings\/2014\/11\/20\/adrian-peterson-roger-goodell-child-abuse-switch-minnesota-vikings\/70025476\/<\/a><\/li>\n\n\n\n<li>Article resource: NFL Suspends Dallas Cowboys\u2019 Greg Hardy 10 Games<br><a href=\"https:\/\/www.usatoday.com\/story\/sports\/nfl\/cowboys\/2015\/04\/22\/nfl-suspends-greg-hardy-for-10-games\/26195405\/\">https:\/\/www.usatoday.com\/story\/sports\/nfl\/cowboys\/2015\/04\/22\/nfl-suspends-greg-hardy-for-10-games\/26195405\/<\/a><\/li>\n\n\n\n<li>Article resource: Armour: Josh Brown Admitted to Beating Wife, and NFL Barely Cares<br><a href=\"https:\/\/www.usatoday.com\/story\/sports\/columnist\/nancy-armour\/2016\/10\/20\/josh-brown-new-york-giants-wife-abuse\/92459970\/\">https:\/\/www.usatoday.com\/story\/sports\/columnist\/nancy-armour\/2016\/10\/20\/josh-brown-new-york-giants-wife-abuse\/92459970\/<\/a><\/li>\n\n\n\n<li>Article resource: Ezekial Elliott Suspended Six Games by NFL After Domestic Violence Investigation<br><a href=\"https:\/\/www.usatoday.com\/story\/sports\/nfl\/cowboys\/2017\/08\/11\/ezekiel-elliott-dallas-cowboys-suspended-six-games-domestic-violence\/430626001\/\">https:\/\/www.usatoday.com\/story\/sports\/nfl\/cowboys\/2017\/08\/11\/ezekiel-elliott-dallas-cowboys-suspended-six-games-domestic-violence\/430626001\/<\/a><\/li>\n\n\n\n<li>Article resource: The NFL\u2019s Response to Domestic Violence and Sexual Assault<br><a href=\"https:\/\/www.nfl.com\/news\/the-nfl-s-response-to-domestic-violence-and-sexual-assault-0ap3000000439286\">https:\/\/www.nfl.com\/news\/the-nfl-s-response-to-domestic-violence-and-sexual-assault-0ap3000000439286<\/a><\/li>\n\n\n\n<li>Journal article resource: An Empirical Investigation of Violence Against Women in the NFL<br><a href=\"https:\/\/doi.org\/10.1177\/01937235211043645\">https:\/\/doi.org\/10.1177\/01937235211043645<\/a><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Case 61<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Discussion Questions<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Should PR agencies ever pitch for business with controversial clients?<\/li>\n\n\n\n<li><span style=\"background-color: var(--wp--preset--color--base); color: var(--wp--preset--color--contrast); font-family: var(--wp--preset--font-family--system); font-size: var(--wp--preset--font-size--small);\">Why is it important for professional PR organizations like PRCA and Public Relations Society of America (PRSA) to exist?<\/span><\/li>\n\n\n\n<li><span style=\"background-color: var(--wp--preset--color--base); color: var(--wp--preset--color--contrast); font-family: var(--wp--preset--font-family--system); font-size: var(--wp--preset--font-size--small);\">What message is UK\u2019s PRCA sending to PR agencies in expelling Bell Pottinger?<\/span><\/li>\n\n\n\n<li>How do unscrupulous agencies like Bell Pottinger influence public trust in PR as a field?<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Weblinks<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Article resource: The British PR Firm Disgraced by a South African Racism Scandal<br><a href=\"https:\/\/time.com\/4926830\/bell-pottinger-jacob-zuma-guptas-racism-scandal\/\">https:\/\/time.com\/4926830\/bell-pottinger-jacob-zuma-guptas-racism-scandal\/<\/a><\/li>\n\n\n\n<li>Web resource: Multiple Articles Published by The Independent<br><a href=\"https:\/\/www.independent.co.uk\/topic\/bell-pottinger\">https:\/\/www.independent.co.uk\/topic\/bell-pottinger<\/a><\/li>\n\n\n\n<li>Article resource: Bell Pottinger Collapses after South African Scandal<br><a href=\"https:\/\/www.bbc.com\/news\/business-41245719\">https:\/\/www.bbc.com\/news\/business-41245719<\/a><\/li>\n\n\n\n<li>Article resource: Reliving PR\u2019s Biggest Scandal<br><a href=\"https:\/\/www.odwyerpr.com\/story\/public\/18038\/2022-06-08\/reliving-prs-biggest-scandal.html\">https:\/\/www.odwyerpr.com\/story\/public\/18038\/2022-06-08\/reliving-prs-biggest-scandal.html<\/a><\/li>\n\n\n\n<li>Web resource: Bell Pottinger LLP<br><a href=\"https:\/\/www.bloomberg.com\/profile\/company\/1239791D:LN\">https:\/\/www.bloomberg.com\/profile\/company\/1239791D:LN<\/a><\/li>\n\n\n\n<li>Web resource: Oakbay Investments (PTY) LTD<br><a href=\"https:\/\/www.crunchbase.com\/organization\/oakbay-investments-pty-ltd\">https:\/\/www.crunchbase.com\/organization\/oakbay-investments-pty-ltd<\/a><\/li>\n\n\n\n<li>Article resource: Dubai Arrests 2 Gupta Brothers Over South African Fraud Case<br><a href=\"https:\/\/apnews.com\/article\/politics-united-arab-emirates-middle-east-south-africa-dubai-c323649ff0f1799247dca4c4b6671976\">https:\/\/apnews.com\/article\/politics-united-arab-emirates-middle-east-south-africa-dubai-c323649ff0f1799247dca4c4b6671976<\/a><\/li>\n\n\n\n<li>Article resource: Gupta Brothers Await Extradition to South Africa After Years of Refuge in the UAE<br><a href=\"https:\/\/www.cnn.com\/2022\/06\/07\/middleeast\/gupta-brothers-corruption-arrest-dubai-intl\/index.html\">https:\/\/www.cnn.com\/2022\/06\/07\/middleeast\/gupta-brothers-corruption-arrest-dubai-intl\/index.html<\/a><\/li>\n\n\n\n<li>Article resource: Mansion Seized from Gupta Family in South Africa Up for Sale<br><a href=\"https:\/\/indianexpress.com\/article\/india\/mansion-seized-gupta-family-in-south-africa-up-sale-8366250\/\">https:\/\/indianexpress.com\/article\/india\/mansion-seized-gupta-family-in-south-africa-up-sale-8366250\/<\/a><\/li>\n\n\n\n<li>Article resource: \u201cState Capture:\u201d How the Gupta Brothers Hijacked South Africa Using Bribes Instead of Bullets<br><a href=\"https:\/\/www.vanityfair.com\/news\/2019\/03\/how-the-gupta-brothers-hijacked-south-africa-corruption-bribes\">https:\/\/www.vanityfair.com\/news\/2019\/03\/how-the-gupta-brothers-hijacked-south-africa-corruption-bribes<\/a><\/li>\n<\/ol>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This chapter focuses on the relationship between media advertising, with its attention to microtargeting recipients, tracking the behavior of digital media users, and the public concern about invasions of privacy resulting from standard practices. Users have become creators in the digital world, complicating advertisers\u2019 effort to gain purchase with audiences. The rise of influencers, too, [&hellip;]<\/p>\n","protected":false},"featured_media":0,"parent":43,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[],"class_list":["post-86","content","type-content","status-publish","format-standard","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"This chapter focuses on the relationship between media advertising, with its attention to microtargeting recipients, tracking the behavior of digital media users, and the public concern about invasions of privacy resulting from standard practices. Users have become creators in the digital world, complicating advertisers\u2019 effort to gain purchase with audiences. The rise of influencers, too,\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/routledgelearning.com\/mediaethics\/students\/part-3-persuasion-public-relations\/chapter-13-the-demands-of-social-responsibility\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Media Ethics: Cases and Moral Reasoning - Twelfth Edition\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Chapter 13: The Demands of Social Responsibility - Media Ethics: Cases and Moral Reasoning\" \/>\n\t\t<meta property=\"og:description\" content=\"This chapter focuses on the relationship between media advertising, with its attention to microtargeting recipients, tracking the behavior of digital media users, and the public concern about invasions of privacy resulting from standard practices. 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