{"id":74,"date":"2024-09-19T09:47:08","date_gmt":"2024-09-19T09:47:08","guid":{"rendered":"http:\/\/localhost\/mediaethics\/?post_type=content&#038;p=74"},"modified":"2026-08-26T13:37:53","modified_gmt":"2026-08-26T13:37:53","slug":"chapter-9-the-commercialization-of-everyday-life","status":"publish","type":"content","link":"https:\/\/routledgelearning.com\/mediaethics\/students\/part-2-persuasion-in-advertising\/chapter-9-the-commercialization-of-everyday-life\/","title":{"rendered":"Chapter 9: The Commercialization of Everyday Life"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\"><nav style=\"--separator: &quot;\/&quot;\" class=\"wp-block-breadcrumbs\" aria-label=\"Breadcrumbs\"><ol><li><a href=\"https:\/\/routledgelearning.com\/mediaethics\/\">Home<\/a><\/li><li><a href=\"https:\/\/routledgelearning.com\/mediaethics\/students\/\">Students<\/a><\/li><li><a href=\"https:\/\/routledgelearning.com\/mediaethics\/students\/part-2-persuasion-in-advertising\/\">Part 2: Persuasion in Advertising<\/a><\/li><li><span aria-current=\"page\">Chapter 9: The Commercialization of Everyday Life<\/span><\/li><\/ol><\/nav>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><h1 class=\"wp-block-post-title\">Chapter 9: The Commercialization of Everyday Life<\/h1>\n\n\n<p class=\"wp-block-paragraph\">This chapter focuses on the relationship between media advertising, with its attention to microtargeting recipients, tracking the behavior of digital media users, and the public concern about invasions of privacy resulting from standard practices. Users have become creators in the digital world, complicating advertisers\u2019 effort to gain purchase with audiences. The rise of influencers, too, has made this task more difficult. Advertisers understand that people trust other people more than brands or messages themselves, thus requiring new forms of advertising such as the deployment of flash mobs to gain attention. Critics complain about ad creep and, more insidiously, the commercialization of everyday life, which seemingly makes advertising ever harder to identify. Advertisers are increasingly forced to employ unconventional tactics to cut through the clutter of the digital environment, leading to ethical concerns when platforms are seemingly hijacked or people find themselves subjected to blandishments they never anticipated.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<media-player  load=\"visible\" id=\"vidstack-video-block_9e3ce735f716dc564fb6f1d6a2207a23\" class=\"vidstack-video\" title=\"Chapter 9 - Video Introduction\" src=\"https:\/\/s3-eu-west-1.amazonaws.com\/s3-euw1-ap-pe-ws4-cws-documents.ri-prod\/9781032391397\/Chapter-9.mp4\">\n  <media-provider>\n                  <media-poster\n          class=\"vds-poster\"\n          alt=\"\">\n        <\/media-poster>\n\n  <\/media-provider>\n  <media-video-layout><\/media-video-layout>\n  <media-controls class=\"vds-controls\">\n      <media-controls-group class=\"vds-controls-group\"><\/media-controls-group>\n  <\/media-controls>\n<\/media-player>\n\n\n<h3 class=\"wp-block-heading\">Chapter 9 &#8211; Video Introduction<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/routledgelearning.com\/mediaethics\/wp-content\/uploads\/sites\/20\/2024\/09\/Chapter-9-Transcript.docx\" style=\"background-color:#e5d6eb;padding-top:0;padding-bottom:0;box-shadow:none\">Transcript<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Mark Bartholomew writes about ad creep: \u201cnew technologies and marketing strategies now inject advertising into almost every physical and virtual space.\u201d This chapter explores another dimension of our commercialized landscape\u2014the commodification of everyday life. Again, using Bartholomew\u2019s words: \u201cAdvertising never stops.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key questions for the chapter<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What is commodification?<\/li>\n\n\n\n<li>We live in a marketing economy. What does it mean to live in a marketing <em>society<\/em> ?<\/li>\n\n\n\n<li>How does the commodification of institutions, ideas, and processes change our perceptions of and relationship to those institutions, ideas, and processes?<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Case 37<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Discussion Questions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This effort might be viewed as something of a hybrid of a virtual product placement and guerilla marketing and shares many of the ethical concerns surrounding those strategies (see e.g., Case 36).<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Product placement is inherently deceptive given that the audience is often unaware that they are viewing promotional content<\/li>\n\n\n\n<li>The ethical concerns surrounding this effort are perhaps amplified by the \u201cguerilla\u201d aspects of the photo insertion. How so?<\/li>\n\n\n\n<li>Does the fact that Wikipedia operates on a foundation of communal editing enter into your assessment of the ethicality of the \u201chack\u201d in this case<\/li>\n\n\n\n<li>Some might view this scenario as relatively benign, not rising to the level of deception. The North Face photos went unnoticed until the video celebrating the effort emerged, suggesting that were relatively innocuous. Wikipedia viewed many of the inserted photos as \u201clovely,\u201d and chose to retain some of them after removing the North Face logo. Do you agree? Why or why not?<\/li>\n\n\n\n<li>Wikipedia is not an entertainment platform but an informational resource. How might reader expectations be diminished by the North Face effort? What possible long-term consequences for all involved may emerge?<\/li>\n\n\n\n<li>Who benefits from the Leo Burnett\/North Face effort?<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Weblinks<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Video resource: North Face \u201cTop of the Images <a href=\"https:\/\/www.youtube.com\/watch?v=wMLTsCWGqlw&amp;t=4s\">https:\/\/www.youtube.com\/watch?v=wMLTsCWGqlw&amp;t=4s<\/a>\n<ul class=\"wp-block-list\">\n<li>(video is also available on many of the sites below)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Academic article resource: \u201cThe Model of The Principles Advocate and The Pathological Partisan: A Virtue Ethics Construct of Opposing Archetypes of Public Relations and Advertising Practitioners, <em>Journal of Mass Media Ethics, 2008.<\/em><\/li>\n\n\n\n<li>Article resource: \u201cNorth Face edited Wikipedia\u2019s photos. Wikipedia wasn\u2019t happy. <em>The New York Times,<\/em> May 20, 2019.&nbsp;&nbsp; <a href=\"https:\/\/www.nytimes.com\/2019\/05\/30\/business\/north-face-wikipedia-leo-burnett.html\">https:\/\/www.nytimes.com\/2019\/05\/30\/business\/north-face-wikipedia-leo-burnett.html<\/a><\/li>\n\n\n\n<li>Article resource: \u201cEgg on North Face: Wikipedia furious after glamp-wear giant swaps article pics for sneaky ad shots \u2013 and even brags about it in a video.\u201d <em>The Register<\/em>, May 29, 2019.&nbsp; <a href=\"https:\/\/www.theregister.co.uk\/2019\/05\/29\/wikipedia_north_face\/\">https:\/\/www.theregister.co.uk\/2019\/05\/29\/wikipedia_north_face\/<\/a><\/li>\n\n\n\n<li>Article resource: \u201cThe North Face used Wikipedia to climb to top of google search results,\u201d Advertising Age, May 28, 2019.&nbsp; <a href=\"https:\/\/adage.com\/creativity\/work\/north-face-top-imagens\/2174261\">https:\/\/adage.com\/creativity\/work\/north-face-top-imagens\/2174261<\/a><\/li>\n\n\n\n<li>Article resource: \u201cThe North Face apologizes for its Wikipedia hack.\u201d Ad Age, May 30, 2019. <a href=\"https:\/\/adage.com\/article\/cmo-strategy\/north-face-apologizes-its-wikipedia-hack\/2174591?utm_source=ad-age-news-alerts&amp;utm_medium=email&amp;utm_campaign=20190530&amp;utm_content=hero-headline\">https:\/\/adage.com\/article\/cmo-strategy\/north-face-apologizes-its-wikipedia-hack\/2174591?utm_source=ad-age-news-alerts&amp;utm_medium=email&amp;utm_campaign=20190530&amp;utm_content=hero-headline<\/a><\/li>\n\n\n\n<li>Jennings Brown, \u201cNorth Face&nbsp; Apologizes for Showing Us the Future of Marketing,\u201d Gizmodo, 5-30-19 <a href=\"https:\/\/gizmodo.com\/north-face-apologizes-for-showing-us-the-future-of-mark-1835134494\">https:\/\/gizmodo.com\/north-face-apologizes-for-showing-us-the-future-of-mark-1835134494<\/a><\/li>\n\n\n\n<li>Wikimedia Foundation, \u201cLet\u2019s talk about the north face defacing Wikipedia,\u201d <a href=\"https:\/\/wikimediafoundation.org\/news\/2019\/05\/29\/lets-talk-about-the-north-face-defacing-wikipedia\/\">https:\/\/wikimediafoundation.org\/news\/2019\/05\/29\/lets-talk-about-the-north-face-defacing-wikipedia\/<\/a><\/li>\n\n\n\n<li>Article resource: \u201cNorth Face tried to scam Wikipedia to get its products to the top of Google search,\u201d <a href=\"https:\/\/www.theverge.com\/2019\/5\/29\/18644158\/north-face-wikipedia-hack-leo-burnett-top-imagens\">https:\/\/www.theverge.com\/2019\/5\/29\/18644158\/north-face-wikipedia-hack-leo-burnett-top-imagens<\/a><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Case 38<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Discussion Questions<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What is commodification?<\/li>\n\n\n\n<li>Michael Sandel notes \u201cWe have drifted from have a marketing <em>economy<\/em> to being a market <em>society.<\/em>\u201d What <em>is <\/em>a market society?<\/li>\n\n\n\n<li>In a kidfluencer scenario, the parent-child relationship is transformed into a business relationship in which parents are the employer. Are you comfortable with this introduction of the logic of the marketplace into the parent-child relationship? How might the ethical dimensions change of the relationship change?<\/li>\n\n\n\n<li>Are parents who engage their children before cameras in this way exploiting them for personal gain? Are advertisers complicit in the parents\u2019 decisions for their own economic gain?<\/li>\n\n\n\n<li>Do either parents or advertisers have ethical obligations to their children that influencer practices deny?&nbsp;<\/li>\n\n\n\n<li>How might the contours of kidfluencing change if the process were viewed through a Kantian philosophical lens?<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Weblinks<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Article resource: \u201cHow Parents of Child Influencers Package Their Kids\u2019 Lives for Instagram. The Platform\u2019s youngest stars owe their fame to their parents\u2019 intense work behind the scenes,\u201d The Atlantic, February 28, 2019. <a href=\"https:\/\/www.theatlantic.com\/family\/archive\/2019\/02\/inside-lives-child-instagram-influencers\/583675\/\">https:\/\/www.theatlantic.com\/family\/archive\/2019\/02\/inside-lives-child-instagram-influencers\/583675\/<\/a><\/li>\n\n\n\n<li>Website resource: Ryan\u2019s World Channel, You Tube, https:\/\/www.youtube.com\/watch?v=0EbL4yiuhvQ<\/li>\n\n\n\n<li>Article resource: \u201cInfluencer Parents and The Kids Who Had Their Childhood Made Into Content,\u201d Teen Vogue, March 2023. <a href=\"https:\/\/www.teenvogue.com\/story\/influencer-parents-children-social-media-impact\">https:\/\/www.teenvogue.com\/story\/influencer-parents-children-social-media-impact<\/a><\/li>\n\n\n\n<li>Article resource: \u201cKidfluencers and Social Media: the Evolution of Child Exploitation in the Digital Age,\u201d Humanium, February 23, 2021 <a href=\"https:\/\/www.humanium.org\/en\/kidfluencers-and-social-media-the-evolution-of-child-exploitation-in-the-digital-age\/\">https:\/\/www.humanium.org\/en\/kidfluencers-and-social-media-the-evolution-of-child-exploitation-in-the-digital-age\/<\/a><\/li>\n\n\n\n<li>Article resource: \u201cExplained: Child Influencers\u2019 Lives are Glitzy, but Gloomy! Some are fighting back,\u201d WION, April 25, 2023. <a href=\"https:\/\/www.wionews.com\/entertainment\/lifestyle\/news-child-influencers-lives-are-glitzy-but-gloomy-now-some-are-fighting-back-585953\">https:\/\/www.wionews.com\/entertainment\/lifestyle\/news-child-influencers-lives-are-glitzy-but-gloomy-now-some-are-fighting-back-585953<\/a><\/li>\n\n\n\n<li>Article resource: \u201cA New Campaign Wants to Protect Child Influencers from Being Exploited by Their Parents, NPR, March 19, 2023. <a href=\"https:\/\/www.npr.org\/2023\/03\/19\/1164585514\/a-new-campaign-wants-to-protect-child-influencers-from-being-exploited-by-their-\">https:\/\/www.npr.org\/2023\/03\/19\/1164585514\/a-new-campaign-wants-to-protect-child-influencers-from-being-exploited-by-their-<\/a> &nbsp;<\/li>\n\n\n\n<li>Article resource: \u201cFeaturing Kids is Good Business for Influencer Parents, But at the Cost of Their Future,\u201d NPR, July 8, 2023. t<a href=\"https:\/\/www.npr.org\/2023\/07\/09\/1186674958\/featuring-kids-is-good-business-for-influencer-parents-but-at-the-cost-of-their\">https:\/\/www.npr.org\/2023\/07\/09\/1186674958\/featuring-kids-is-good-business-for-influencer-parents-but-at-the-cost-of-their<\/a><\/li>\n\n\n\n<li>Article resource: \u201cOnline and Making Thousands, at Age 4: Meet the Kidfluencers,\u201d The New York Times,ARti March 1, 2019. <a href=\"https:\/\/www.nytimes.com\/2019\/03\/01\/business\/media\/social-media-influencers-kids.html?module=inline\">https:\/\/www.nytimes.com\/2019\/03\/01\/business\/media\/social-media-influencers-kids.html?module=inline<\/a><\/li>\n\n\n\n<li>Article resource: \u201cHow one teen is urging legislators in Washington state to help protect kids from being exploited on vlogs,\u201d NBC News, &nbsp;February 14, 2023. <a href=\"https:\/\/www.nbcnews.com\/tech\/social-media\/child-influencers-exploitation-bill-hearing-washington-state-hb1627-rcna70479\">https:\/\/www.nbcnews.com\/tech\/social-media\/child-influencers-exploitation-bill-hearing-washington-state-hb1627-rcna70479<\/a><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Case 39<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Discussion Questions<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Purpose advertising remains a contentious issue in advertising today, particularly in our highly politicized social climate. Patagonia is often recognized as a \u201cpurpose native.\u201d What distinguishes the company from those who have been less successful in taking on a social cause?<\/li>\n\n\n\n<li>Patagonia\u2019s efforts are frequently celebrated, but the company often confront\u2019s profound ethical dilemmas. Can you identify at least two instances of such ethical dilemmas?<\/li>\n\n\n\n<li>What appears to be Chouinard\u2019s\/Patagonia\u2019s ethical philosophy? Is it grounded in deontological ethics? Kantian ethics? Utilitarianism? Explain<\/li>\n\n\n\n<li>Are you personally comfortable with the insertion of a commercial imperative into the political social realm? That is,&nbsp; with corporate decision-makers, who by professional necessity are motivated primarily by the needs and objectives of the corporation rather than by social welfare, making decisions about the relative importance of social needs in achieving\/maintaining public welfare?\n<ul class=\"wp-block-list\">\n<li>Patagonia is a privately held company. Does that in part explain Patagonia\u2019s tendency to take risks others might not take?<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>What role do you think corporations play in politics? What role <em>should<\/em> they play?<\/li>\n\n\n\n<li>Patagonia\u2019s CEO says: \u201cI don\u2019t think corporations influencing elections and policy is anything new I think the difference is our activism\u2014we put our logo on it.\u201d Certainly transparency is welcome, but are corporations publicly <em>endorsing<\/em> particular candidates for national office a step too far?&nbsp;&nbsp; Is there a danger that corporate brands will assume an outsize influence in the election of political candidates?<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Weblinks<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Book resource: Yvon Chouinard, Let My People Go Surfin: The Education of a Reluctant Businessman (New York: Penguin, 2005)<\/li>\n\n\n\n<li>Website resource: \u201cCompany History,\u201d <a href=\"https:\/\/www.patagonia.com\/company-history\/\">https:\/\/www.patagonia.com\/company-history\/<\/a><\/li>\n\n\n\n<li>Article resource: \u201cPatagonia\u2019s Philosopher King,\u201d The New Yorker, September19, 2016. <a href=\"https:\/\/www.newyorker.com\/magazine\/2016\/09\/19\/patagonias-philosopher-king\">https:\/\/www.newyorker.com\/magazine\/2016\/09\/19\/patagonias-philosopher-king<\/a><\/li>\n\n\n\n<li>Article resource: \u201cYvon Chouinard, Patagonia\u2019s founder,\u201d Lifegate. July 22, 2015. <a href=\"https:\/\/www.lifegate.com\/people\/news\/yvon-chouinard\">https:\/\/www.lifegate.com\/people\/news\/yvon-chouinard<\/a><\/li>\n\n\n\n<li>Article resource: Catherine Morin, \u201cPatagonia\u2019s Customer Base and the Rise of an Environmental Ethos,\u201d CRM.org, February 1, 2019. <a href=\"https:\/\/crm.org\/articles\/patagonias-customer-base-and-the-rise-of-an-environmental-ethos\">https:\/\/crm.org\/articles\/patagonias-customer-base-and-the-rise-of-an-environmental-ethos<\/a><\/li>\n\n\n\n<li>Article resource: Lorenzo Brenna, \u201cYvon Chouinard, Patagonia\u2019s founder,\u201d Lifegate. July 22, 2015. <a href=\"https:\/\/www.lifegate.com\/people\/news\/yvon-chouinard\">https:\/\/www.lifegate.com\/people\/news\/yvon-chouinard<\/a><\/li>\n\n\n\n<li>Article resource: \u201cWhy Patagonia changed its mission statement,\u201d Digital Commerce 360, January 16, 2019. <a href=\"https:\/\/www.digitalcommerce360.com\/2019\/01\/16\/why-patagonia-changed-its-mission-statement\/\">https:\/\/www.digitalcommerce360.com\/2019\/01\/16\/why-patagonia-changed-its-mission-statement\/<\/a><\/li>\n\n\n\n<li>Article resource: \u201cThe Patagonia Adventure: Yvon Chouinard\u2019s Stubborn Desire to Redefine Business\u2019\u201d Medium: B the Change, September 6, 2016. <a href=\"https:\/\/bthechange.com\/the-patagonia-adventure-yvon-chouinards-stubborn-desire-to-redefine-business-f60f7ab8dd60\">https:\/\/bthechange.com\/the-patagonia-adventure-yvon-chouinards-stubborn-desire-to-redefine-business-f60f7ab8dd60<\/a><\/li>\n\n\n\n<li>Article resource: \u201cExclusive: \u2018Patagonia is in the business to save our home planet,\u2019\u201d Fast Company, December 13, 2018. <a href=\"https:\/\/www.fastcompany.com\/90280950\/exclusive-patagonia-is-in-business-to-save-our-home-planet\">https:\/\/www.fastcompany.com\/90280950\/exclusive-patagonia-is-in-business-to-save-our-home-planet<\/a><\/li>\n\n\n\n<li>Article resource: \u201cPatagonia Endorses Senate Candidates for First Time in Its History,\u201d Gentlemen\u2019s Quarterly, October 19, 2018. <a href=\"https:\/\/www.gq.com\/story\/patagonia-senate-endorsements-2018\">https:\/\/www.gq.com\/story\/patagonia-senate-endorsements-2018<\/a><\/li>\n\n\n\n<li>Article resource: \u201c#BrandsGetReal: Championing Change in the Age of Social Media\u201d Sprout Social.com, (nd) <a href=\"https:\/\/sproutsocial.com\/insights\/data\/championing-change-in-the-age-of-social-media\/\">https:\/\/sproutsocial.com\/insights\/data\/championing-change-in-the-age-of-social-media\/<\/a><\/li>\n\n\n\n<li>\u201cWe\u2019re still in\u201d declaration. \u201cSpanning red and blue regions across 50 states, its signatories demonstrate America\u2019s enduring commitment to delivering on the promise of the Paris Agreement and America\u2019s contribution to it. To date, \u2018We Are Still In\u2019 is the largest cross section of the American economy yet assembled in pursuit of climate action.\u201d <a href=\"https:\/\/www.wearestillin.com\/we-are-still-declaration\">https:\/\/www.wearestillin.com\/we-are-still-declaration<\/a><\/li>\n\n\n\n<li>Article resource: \u201cTrump Shrinks Utah Monument in Historic Move,\u201d CNN, December 4, 2017. <a href=\"https:\/\/www.cnn.com\/2017\/12\/04\/politics\/utah-monuments-trump-weir\/index.html\">https:\/\/www.cnn.com\/2017\/12\/04\/politics\/utah-monuments-trump-weir\/index.html<\/a><\/li>\n\n\n\n<li>Article resource: \u201c\u2019The President Stole Your Land\u2019 Patagonia Homepage Says,\u201d<em>USA Today,<\/em> December 5, 2017. <a href=\"https:\/\/www.usatoday.com\/story\/news\/politics\/onpolitics\/2017\/12\/04\/anti-trump-patagonia-message\/921542001\/\">https:\/\/www.usatoday.com\/story\/news\/politics\/onpolitics\/2017\/12\/04\/anti-trump-patagonia-message\/921542001\/<\/a><\/li>\n\n\n\n<li>Article resource: \u201cPatagonia\u2019s founder transfers ownership into two entities to help fight the climate crisis,\u201d <em>CNN,<\/em> September 14, 2022. <a href=\"https:\/\/www.cnn.com\/2022\/09\/14\/business\/patagonia-ownership\/index.html\">https:\/\/www.cnn.com\/2022\/09\/14\/business\/patagonia-ownership\/index.html<\/a><\/li>\n\n\n\n<li>Article resource: \u201cPatagonia\u2019s Founder Has Given His Company a Way to Fight Climate Change and Advance Conservation: 5 Questions Answered,\u201d The Chronicle of Philanthropy, September 26, 2022.&nbsp; <a href=\"https:\/\/www.philanthropy.com\/article\/patagonias-founder-has-given-his-company-away-to-fight-climate-change-and-advance-conservation-5-questions-answered\">https:\/\/www.philanthropy.com\/article\/patagonias-founder-has-given-his-company-away-to-fight-climate-change-and-advance-conservation-5-questions-answered<\/a><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Case 40<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Discussion Questions<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>According to the American Medical Association, the encounter between a patient and a physician is a fundamentally moral activity. What are the obligations of the participants in this encounter?<\/li>\n\n\n\n<li>The insertion of marketing and advertising has transformed that relationship into a business relationship; health care is viewed as a commodity. What are the practical and ethical consequences of this transformation?<\/li>\n\n\n\n<li>Do you believe the commodification of health care delivery has undermined the public trust in physicians?<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Weblinks<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Website resource: Pharmed out <a href=\"https:\/\/sites.google.com\/georgetown.edu\/pharmedout\/home\">https:\/\/sites.google.com\/georgetown.edu\/pharmedout\/home<\/a><\/li>\n\n\n\n<li><span style=\"background-color: var(--wp--preset--color--base); color: var(--wp--preset--color--contrast); font-family: var(--wp--preset--font-family--system); font-size: var(--wp--preset--font-size--small);\">Video Resource (12:55): \u201cInside the Opioid Industry\u2019s Marketing Machine,\u201d <\/span><em style=\"background-color: var(--wp--preset--color--base); color: var(--wp--preset--color--contrast); font-family: var(--wp--preset--font-family--system); font-size: var(--wp--preset--font-size--small);\">The Washington Post, <\/em><span style=\"background-color: var(--wp--preset--color--base); color: var(--wp--preset--color--contrast); font-family: var(--wp--preset--font-family--system); font-size: var(--wp--preset--font-size--small);\">&nbsp;December 2019. <\/span><a style=\"background-color: var(--wp--preset--color--base); font-family: var(--wp--preset--font-family--system); font-size: var(--wp--preset--font-size--small);\" href=\"https:\/\/www.youtube.com\/watch?v=gIlpd40CpT0&amp;t=2s\">https:\/\/www.youtube.com\/watch?v=gIlpd40CpT0&amp;t=2s<\/a><\/li>\n\n\n\n<li><span style=\"background-color: var(--wp--preset--color--base); color: var(--wp--preset--color--contrast); font-family: var(--wp--preset--font-family--system); font-size: var(--wp--preset--font-size--small);\">Article and website resource: \u201cHow Pharmaceutical Marketing Affect Patient Care,\u201d Kaiser Permanente, Institute for Health Policy <\/span><a style=\"background-color: var(--wp--preset--color--base); font-family: var(--wp--preset--font-family--system); font-size: var(--wp--preset--font-size--small);\" href=\"https:\/\/www.kpihp.org\/blog\/how-pharmaceutical-marketing\">https:\/\/www.kpihp.org\/blog\/how-pharmaceutical-marketing<\/a><\/li>\n\n\n\n<li><span style=\"background-color: var(--wp--preset--color--base); color: var(--wp--preset--color--contrast); font-family: var(--wp--preset--font-family--system); font-size: var(--wp--preset--font-size--small);\">Article resource: \u201cSpending on Consumer Advertising for Top-Selling Prescription Drugs in U.S. Favors Those with Low Added Benefit,\u201d Johns Hopkins Bloomberg School of Public health, February 7, 2023. <\/span><a style=\"background-color: var(--wp--preset--color--base); font-family: var(--wp--preset--font-family--system); font-size: var(--wp--preset--font-size--small);\" href=\"https:\/\/publichealth.jhu.edu\/2023\/spending-on-consumer-advertising-for-top-selling-prescription-drugs-in-us-favors-those-with-low-added-benefit\">https:\/\/publichealth.jhu.edu\/2023\/spending-on-consumer-advertising-for-top-selling-prescription-drugs-in-us-favors-those-with-low-added-benefit<\/a><\/li>\n\n\n\n<li><span style=\"background-color: var(--wp--preset--color--base); color: var(--wp--preset--color--contrast); font-family: var(--wp--preset--font-family--system); font-size: var(--wp--preset--font-size--small);\">Article resource (academic): \u201cAdvertising Medicine: Selling the Cure,\u201d <\/span><em style=\"background-color: var(--wp--preset--color--base); color: var(--wp--preset--color--contrast); font-family: var(--wp--preset--font-family--system); font-size: var(--wp--preset--font-size--small);\">Stanford Technological Law Review, <\/em><span style=\"background-color: var(--wp--preset--color--base); color: var(--wp--preset--color--contrast); font-family: var(--wp--preset--font-family--system); font-size: var(--wp--preset--font-size--small);\">26(1), Fall 2022.<\/span><\/li>\n\n\n\n<li>Article resource: \u201cEthical Challenges to Marketing Drugs,\u00b4Trivent Publishing, Creative Commons Open Access, 2019. Available online at <a href=\"http:\/\/trivent-publishing.eu\/\">http:\/\/trivent-publishing.eu\/<\/a><\/li>\n\n\n\n<li>Article resource: \u201cDrug Policy 101: Pharmaceutical Marketing Tactics,\u201d Kaiser Permanente Institute for Health Policy, January 2020. <a href=\"https:\/\/www.kpihp.org\/wp-content\/uploads\/2020\/02\/drug_policy_pharmaceutical_marketing_101_FINAL.pdf\">https:\/\/www.kpihp.org\/wp-content\/uploads\/2020\/02\/drug_policy_pharmaceutical_marketing_101_FINAL.pdf<\/a><\/li>\n<\/ol>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This chapter focuses on the relationship between media advertising, with its attention to microtargeting recipients, tracking the behavior of digital media users, and the public concern about invasions of privacy resulting from standard practices. Users have become creators in the digital world, complicating advertisers\u2019 effort to gain purchase with audiences. The rise of influencers, too, [&hellip;]<\/p>\n","protected":false},"featured_media":0,"parent":40,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[],"class_list":["post-74","content","type-content","status-publish","format-standard","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"This chapter focuses on the relationship between media advertising, with its attention to microtargeting recipients, tracking the behavior of digital media users, and the public concern about invasions of privacy resulting from standard practices. Users have become creators in the digital world, complicating advertisers\u2019 effort to gain purchase with audiences. The rise of influencers, too,\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/routledgelearning.com\/mediaethics\/students\/part-2-persuasion-in-advertising\/chapter-9-the-commercialization-of-everyday-life\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Media Ethics: Cases and Moral Reasoning - Twelfth Edition\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Chapter 9: The Commercialization of Everyday Life - Media Ethics: Cases and Moral Reasoning\" \/>\n\t\t<meta property=\"og:description\" content=\"This chapter focuses on the relationship between media advertising, with its attention to microtargeting recipients, tracking the behavior of digital media users, and the public concern about invasions of privacy resulting from standard practices. 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