{"id":70,"date":"2024-09-19T09:42:12","date_gmt":"2024-09-19T09:42:12","guid":{"rendered":"http:\/\/localhost\/mediaethics\/?post_type=content&#038;p=70"},"modified":"2026-08-26T13:37:39","modified_gmt":"2026-08-26T13:37:39","slug":"chapter-7-advertising-in-an-image-based-media-culture","status":"publish","type":"content","link":"https:\/\/routledgelearning.com\/mediaethics\/students\/part-2-persuasion-in-advertising\/chapter-7-advertising-in-an-image-based-media-culture\/","title":{"rendered":"Chapter 7: Advertising in an Image-Based Media Culture"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\"><nav style=\"--separator: &quot;\/&quot;\" class=\"wp-block-breadcrumbs\" aria-label=\"Breadcrumbs\"><ol><li><a href=\"https:\/\/routledgelearning.com\/mediaethics\/\">Home<\/a><\/li><li><a href=\"https:\/\/routledgelearning.com\/mediaethics\/students\/\">Students<\/a><\/li><li><a href=\"https:\/\/routledgelearning.com\/mediaethics\/students\/part-2-persuasion-in-advertising\/\">Part 2: Persuasion in Advertising<\/a><\/li><li><span aria-current=\"page\">Chapter 7: Advertising in an Image-Based Media Culture<\/span><\/li><\/ol><\/nav>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><h1 class=\"wp-block-post-title\">Chapter 7: Advertising in an Image-Based Media Culture<\/h1>\n\n\n<p class=\"wp-block-paragraph\">Advertising both defines and is defined by culture: not a reflector or shaper but a distorter, much like a fun-house mirror. It has also become less informational in focus, paying ever greater attention to consumer experience. The primary means to attract audiences has become the ever more creative use of images. Images represent brands, and often the issue of truth or falsity of images is irrelevant as they create an experience more than making claims. The standard means by which we judge truthfulness are not clearly relevant when applied to such representations. Images can imply arguments not explicitly stated. With the introduction of artificial intelligence, digital manipulation can make the unreal appear real, the unobtainable appear within reach. In these ways they often distort reality and make ethics an even more important issue than words alone.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<media-player  load=\"visible\" id=\"vidstack-video-block_872811f48e5059e695cc59339c78aed6\" class=\"vidstack-video\" title=\"Chapter 7 - Video Introduction\" src=\"https:\/\/s3-eu-west-1.amazonaws.com\/s3-euw1-ap-pe-ws4-cws-documents.ri-prod\/9781032391397\/Chapter-7.mp4\">\n  <media-provider>\n                  <media-poster\n          class=\"vds-poster\"\n          alt=\"\">\n        <\/media-poster>\n\n  <\/media-provider>\n  <media-video-layout><\/media-video-layout>\n  <media-controls class=\"vds-controls\">\n      <media-controls-group class=\"vds-controls-group\"><\/media-controls-group>\n  <\/media-controls>\n<\/media-player>\n\n\n<h3 class=\"wp-block-heading\">Chapter 7 &#8211; Video Introduction<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/routledgelearning.com\/mediaethics\/wp-content\/uploads\/sites\/20\/2024\/09\/Chapter-7-Transcript.docx\" style=\"background-color:#e5d6eb;padding-top:0;padding-bottom:0;box-shadow:none\">Transcript<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMedia culture\u201d suggests our world is supersaturated with media and media messages such that it is virtually impossible to know where culture ends and media begin. Those media, in turn are themselves saturated with images.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Questions for the chapter<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>How do media images structure the way we think about ourselves and others in society?<\/li>\n\n\n\n<li>How do media images pattern our social interactions?<\/li>\n\n\n\n<li>Images are powerful, emotional, and \u201cspeak with a different grammar\u201d than narratives. What particular ethical considerations arise in an image-based media culture ?<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Case 28<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Discussion Questions<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What makes Bold Glamour different from previous face-altering filters?<\/li>\n\n\n\n<li>What responsibility (if any) does Tik Tok have for the consequences associated with its introduction and promotion of the Bold Glamour filter?<\/li>\n\n\n\n<li>Guidance on using the Bold Glamour filter was left entirely to the audience. Was that a wise ethical decision given the abundance of research indicating the vulnerability of that audience?<\/li>\n\n\n\n<li>Is the Bold Glamour filter being called upon to answer for larger problems which clearly are rooted in long-standing cultural attitudes toward women and girls?<\/li>\n\n\n\n<li>How does Dove\u2019s introduction of the \u201cTurn Your Back\u201d campaign influence your assessment of the Bold Glamour filter?<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Weblinks<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Article and video resource: \u201cWhat\u2019s Behind Augmented Face Filters? Augmented Reality Face Filters (How They Work) [01:40]\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/quantilus.com\/article\/whats-behind-augmented-reality-face-filters\">https:\/\/quantilus.com\/article\/whats-behind-augmented-reality-face-filters<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Tik Tok video resources: \u201cHow Does Bold Glamour Work?\u201d [01:38]\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.tiktok.com\/@luke.hurd\/video\/7204563782453005611\">https:\/\/www.tiktok.com\/@luke.hurd\/video\/7204563782453005611<\/a>\n<ul class=\"wp-block-list\">\n<li>\u201dHow Does Bold Glamour Work\u2014Part 2\u201d [01:48] <a href=\"https:\/\/www.tiktok.com\/@luke.hurd\/video\/7205286601298087214\">https:\/\/www.tiktok.com\/@luke.hurd\/video\/7205286601298087214<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Article resource: \u201cBeauty Filters are Changing the Way Young Girls see Themselves\u201d <em>MIT Tech Review<\/em>. <a href=\"https:\/\/www.technologyreview.com\/2021\/04\/02\/1021635\/beauty-filters-young-girls-augmented-reality-social-media\/\">https:\/\/www.technologyreview.com\/2021\/04\/02\/1021635\/beauty-filters-young-girls-augmented-reality-social-media\/<\/a><\/li>\n\n\n\n<li>Article resource: \u201cFace or Filter? If you have to ask, you\u2019re thinking about it wrong,\u201d <em>Slate\u00b8 <\/em><a href=\"https:\/\/slate.com\/human-interest\/2023\/03\/tiktok-bold-glamour-filter-real-fake.html\">https:\/\/slate.com\/human-interest\/2023\/03\/tiktok-bold-glamour-filter-real-fake.html<\/a><\/li>\n\n\n\n<li>Article resource: \u201cDoes the &#8216;Bold Glamour&#8217; filter push unrealistic beauty standards? TikTokkers think so,\u201d <em>NPR <\/em><a href=\"https:\/\/www.npr.org\/2023\/03\/10\/1162286785\/does-the-bold-glamour-filter-push-unrealistic-beauty-standards-tiktokkers-think-\">https:\/\/www.npr.org\/2023\/03\/10\/1162286785\/does-the-bold-glamour-filter-push-unrealistic-beauty-standards-tiktokkers-think-<\/a><\/li>\n\n\n\n<li>Article resource: \u201cThe &#8216;reality&#8217; of TikTok&#8217;s Bold Glamour filter proves we have a major problem on our hands\u2014here&#8217;s why.\u201d <em>Marie Claire <\/em><a href=\"https:\/\/www.marieclaire.co.uk\/beauty\/tiktok-bold-glamour-filter\">https:\/\/www.marieclaire.co.uk\/beauty\/tiktok-bold-glamour-filter<\/a><\/li>\n\n\n\n<li>Article Resource: \u201cTikTok\u2019s trendy beauty filter ushers in new tech and new problems,\u201d <em>Washington Post<\/em> <a href=\"https:\/\/www.washingtonpost.com\/technology\/2023\/03\/08\/tiktok-bold-glamour-filter-effect-generative-ai\/\">https:\/\/www.washingtonpost.com\/technology\/2023\/03\/08\/tiktok-bold-glamour-filter-effect-generative-ai\/<\/a><\/li>\n\n\n\n<li>Article resource: \u201cThe uncanny valley explained: why you might find AI creepy,\u201d <em>National Geographic.<\/em> <a href=\"https:\/\/www.nationalgeographic.com\/science\/article\/ai-uncanny-valley\">https:\/\/www.nationalgeographic.com\/science\/article\/ai-uncanny-valley<\/a><\/li>\n\n\n\n<li>Website: Dove Self-esteem project. <a href=\"https:\/\/www.dove.com\/uk\/dove-self-esteem-project.html\">https:\/\/www.dove.com\/uk\/dove-self-esteem-project.html<\/a><\/li>\n\n\n\n<li>Article resource: \u201cDove, WPP Win Media Grand Prix for Opposing TikTok Beauty Filter.\u201d <em>MediaPost<\/em>,&nbsp; <a href=\"https:\/\/www.youtube.com\/watch?v=pw73tgBmv0g\">https:\/\/www.youtube.com\/watch?v=pw73tgBmv0g<\/a><\/li>\n\n\n\n<li>Article resource:&nbsp; \u201cDove invites you to take a stand and #turnyourback to digital distortion,\u201d <em>Cision PR Newswire<\/em>, <a href=\"https:\/\/www.prnewswire.com\/news-releases\/dove-invites-you-to-take-a-stand-and-turnyourback-to-digital-distortion-301766207.html\">https:\/\/www.prnewswire.com\/news-releases\/dove-invites-you-to-take-a-stand-and-turnyourback-to-digital-distortion-301766207.html<\/a><\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Related Resources \u2013 AI Models<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In April 2023, Levis Strauss and Company announced it would be trialing the use of AI generated models in an effort to increase the diversity of its models in terms of size and body type, age and skin color. The goal was to create a \u201cmore personal and exclusive shopping experience.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Later that month, the first ever AI Fashion Week debuted in New York City. The show was all AI generated. Nothing was real. Not the model. Not the clothes. Not the runway.&nbsp; Everythinghad to be designed 100% virtually, including front-row atmosphere and backstage moments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These resources provide additional insight into artificial intelligence and the fashion industry.<\/p>\n\n\n\n<ol start=\"12\" class=\"wp-block-list\">\n<li>Article and video resource: \u201cBacklash against AI supermodels triggers wider fears in fashion workplace;\u201d \u201cFirst AI Fashion Week debuts in NYC\u201d [05:57] <em>NBC News. <\/em><a href=\"https:\/\/www.nbcnews.com\/business\/business-news\/ai-models-levis-controversy-backlash-rcna77280\">https:\/\/www.nbcnews.com\/business\/business-news\/ai-models-levis-controversy-backlash-rcna77280<\/a><\/li>\n\n\n\n<li>Article resource: \u201cPixel Perfect: The Rise of AI Fashion Models,\u201d <em>Forbes.<\/em> <a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2023\/06\/07\/pixel-perfect-the-rise-of-ai-fashion-models\/?sh=2b65ba772228\">https:\/\/www.forbes.com\/sites\/bernardmarr\/2023\/06\/07\/pixel-perfect-the-rise-of-ai-fashion-models\/?sh=2b65ba772228<\/a><\/li>\n\n\n\n<li>Article resource: \u201cDeep Agency shows the perils of applying AI to the fashion Industry,\u201d <a href=\"https:\/\/techcrunch.com\/2023\/03\/27\/deep-agency-shows-the-perils-of-applying-ai-to-the-fashion-industry\/\">https:\/\/techcrunch.com\/2023\/03\/27\/deep-agency-shows-the-perils-of-applying-ai-to-the-fashion-industry\/<\/a><\/li>\n\n\n\n<li>Article resource: \u201cComputer-generated inclusivity: fashion turns to \u2018diverse\u2019 AI models,\u201d The Guardian. <a href=\"https:\/\/www.theguardian.com\/fashion\/2023\/apr\/03\/ai-virtual-models-fashion-brands\">https:\/\/www.theguardian.com\/fashion\/2023\/apr\/03\/ai-virtual-models-fashion-brands<\/a><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Case 29<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Discussion Questions<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Do the images in this campaign serve a legitimate purpose or are they merely a gimmick to get attention?<\/li>\n\n\n\n<li>The assumption underlying the campaign is that any harm or offense taken as a result of explicit imagery would be minor in comparison to abuse suffered in domestic violence scenarios. Do you agree? Why or why not?<\/li>\n\n\n\n<li>Respect for the audience is at the core of ethical communication. In this case how might respect and care for the victims of domestic abuse who almost certainly encounter the campaign factor into consideration about the use of violent images? into the use of one of the least selective media\u2014outdoor\u2014as a component of the media mix?<\/li>\n\n\n\n<li>How might depiction of the aftermath of violence contribute to desensitizing the audience to violent images, especially in the long-term. Should this factor into the decision-making about the use of these images given the campaign\u2019s <em>immediate<\/em> goals related to the upcoming World Cup?<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Weblinks<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Video resource: \u201cThe Not-so-Beautiful Game,\u201d <em>You Tube. <\/em><a href=\"https:\/\/www.youtube.com\/watch?v=YwENbKn3tqI\">https:\/\/www.youtube.com\/watch?v=YwENbKn3tqI<\/a><\/li>\n\n\n\n<li>Video resource: \u201cWhy the World Cup Will See Domestic Violence,\u201d <em>Times Radio.<\/em> <em><a href=\"https:\/\/www.youtube.com\/watch?v=m5Qq6_qyJ5Y\">https:\/\/www.youtube.com\/watch?v=m5Qq6_qyJ5Y<\/a><\/em><\/li>\n\n\n\n<li>Video resource: \u201cHe\u2019s Coming Home,\u201d <em>Women\u2019s Aid,<\/em> <a href=\"https:\/\/www.youtube.com\/watch?v=2uCogGffmAc\">https:\/\/www.youtube.com\/watch?v=2uCogGffmAc<\/a><\/li>\n\n\n\n<li>Article resource: \u201cWhen the Beautiful Game Turns Ugly,\u201d&nbsp; <em>The Nation <\/em><a href=\"https:\/\/www.thenation.com\/article\/archive\/soccer-and-domestic-violence-when-the-beautiful-game-turns-ugly\/\">https:\/\/www.thenation.com\/article\/archive\/soccer-and-domestic-violence-when-the-beautiful-game-turns-ugly\/<\/a><\/li>\n\n\n\n<li>Article resource: \u201cDomestic abuse soars by almost 50% after England win World Cup matches, study finds,\u201d <em>The Independent <\/em>(UK) Brent Maximin, \u201cIt\u2019s time to acknowledge soccer has a problem with violence against women,\u201d <em>Fusion, <\/em>May 7, 2015. <a href=\"https:\/\/fusion.tv\/story\/131475\/soccer-violence-against-women\/\">https:\/\/fusion.tv\/story\/131475\/soccer-violence-against-women\/<\/a> <a href=\"https:\/\/www.independent.co.uk\/news\/uk\/home-news\/domestic-abuse-world-cup-england-win-b2237666.html\">https:\/\/www.independent.co.uk\/news\/uk\/home-news\/domestic-abuse-world-cup-england-win-b2237666.html<\/a><\/li>\n\n\n\n<li>Article resource: \u201cBlaming Football for Domestic Violence is only half the story,\u201d <em>The Guardian, <\/em>July 1, 2018. <a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2018\/jul\/01\/blaming-football-for-domestic-violence-is-only-half-the-story-eva-wiseman\">https:\/\/www.theguardian.com\/lifeandstyle\/2018\/jul\/01\/blaming-football-for-domestic-violence-is-only-half-the-story-eva-wiseman<\/a><\/li>\n\n\n\n<li>Article resource: \u201cIt\u2019s time to acknowledge soccer has a problem with violence against women,\u201d <em>Fusion,<\/em> May 7, 2015. <a href=\"https:\/\/fusion.tv\/story\/131475\/soccer-violence-against-women\/\">https:\/\/fusion.tv\/story\/131475\/soccer-violence-against-women\/<\/a><\/li>\n\n\n\n<li>Video Resource: \u201cCampaign wins Gold Award,\u201d NCDV (Press Release) <a href=\"https:\/\/www.ncdv.org.uk\/cannes-lions-the-not-so-beautiful-game\/\">https:\/\/www.ncdv.org.uk\/cannes-lions-the-not-so-beautiful-game\/<\/a><\/li>\n\n\n\n<li>Visual Resource: \u201cOliviero Toscani: A Career of Shock,\u201d <em>Anatony Films. <\/em><a href=\"https:\/\/www.anatomyfilms.com\/oliviero-toscani-career-shock\/\">https:\/\/www.anatomyfilms.com\/oliviero-toscani-career-shock\/<\/a><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Case 30<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Discussion Questions<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What was Strong4Life\u2019s rationale for the use of images of obese children in this campaign targeting parents?<\/li>\n\n\n\n<li>Critics and advocates disagree over the <em>potential<\/em> consequences of the campaign images. Critics assume the results will be harmful\u2014children will be victims of fat shaming. Advocates see the images as a way to get parents\u2019 attention and raise their awareness about childhood obesity. What ethical principles seem to be guiding these stakeholders?<\/li>\n\n\n\n<li>Criticism surrounding this campaign seems to be embedded more so in our nation\u2019s relationship with body image and appearances rather than with issues of health. Do you agree? Why or Why not?<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Weblinks<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Video resource: \u201cChild in controversial ad speaks out\u2014YouTube,\u201d <em>CBS News\u2014YouTube,<\/em> <a href=\"https:\/\/www.youtube.com\/watch?v=C2_kJzV8EKg\">https:\/\/www.youtube.com\/watch?v=C2_kJzV8EKg<\/a><\/li>\n\n\n\n<li>Article resource: \u201cThink of the (fat) Children. Minnesota\u2019s Better Example Anti-obesity campaign. <em>The Atlantic<\/em>, September 2012). <a href=\"https:\/\/www.theatlantic.com\/health\/archive\/2012\/09\/think-of-the-fat-children-minnesotas-better-example-anti-obesity-campaign\/262674\/\">https:\/\/www.theatlantic.com\/health\/archive\/2012\/09\/think-of-the-fat-children-minnesotas-better-example-anti-obesity-campaign\/262674\/<\/a><\/li>\n\n\n\n<li>Video resource: (01:02), \u201cThe original Nike ad featuring overweight Nathan Sorrell,\u201d DailyMailNews2U. <a href=\"https:\/\/www.youtube.com\/watch?v=nQWMLWoGEOw\">https:\/\/www.youtube.com\/watch?v=nQWMLWoGEOw<\/a><\/li>\n\n\n\n<li>Video resource (interview with Nathan Sorrell): \u201cDoes Nike Ad Showing Jogging Boy inspire or exploit? <em>Today,<\/em> August 12, 2012. <a href=\"https:\/\/www.today.com\/video\/does-nike-ad-showing-jogging-boy-inspire-or-exploit-44549699743\">https:\/\/www.today.com\/video\/does-nike-ad-showing-jogging-boy-inspire-or-exploit-44549699743<\/a><\/li>\n\n\n\n<li>Article resource: \u201cInnovation Healthcare \u2018Obese Kid Running\u2019 Nike Ad Is Genius: Why the Critics Have it Wrong,\u201d Forbes, August 15, 2012. <a href=\"https:\/\/www.forbes.com\/sites\/alicegwalton\/2012\/08\/15\/obese-kid-running-nike-ad-is-genius-why-the-critics-have-it-wrong\/?sh=546f0b1856e2\">https:\/\/www.forbes.com\/sites\/alicegwalton\/2012\/08\/15\/obese-kid-running-nike-ad-is-genius-why-the-critics-have-it-wrong\/?sh=546f0b1856e2<\/a><\/li>\n\n\n\n<li>Article resource: \u201cA new anti-obesity corona virus campaign is a nightmare for eating disorder sufferers,\u201d <em>CNN Health, <\/em>August 13, 2020. <a href=\"https:\/\/www.cnn.com\/2020\/08\/13\/health\/uk-coronavirus-eating-disorders-weight-intl-gbr-wellness\/index.html\">https:\/\/www.cnn.com\/2020\/08\/13\/health\/uk-coronavirus-eating-disorders-weight-intl-gbr-wellness\/index.html<\/a><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Case 31<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Discussion Questions<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What moral and pragmatic arguments can be made for the continued use of the \u201cBraves\u201d as Atlanta\u2019s MLB team name?<\/li>\n\n\n\n<li>Stereotypes are more than visual re-presentations. They include value-laden assumptions about a group\u2019s values, beliefs, behaviors, and \u201cfit\u201d in culture. Explain the Indian stereotype in the US. Does the Atlanta team perpetuate that stereotype?<\/li>\n\n\n\n<li>Analyze the Braves use of Indian stereotypes through the lens of Kantian ethics.<\/li>\n\n\n\n<li>The case suggests that \u201cit is a short distance from stereotyping to \u2026 social injustice.\u201d Explain.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Weblinks<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Video resource: \u201cTogether We are All \u2026. Guardians,\u201d <em>X. <\/em><a href=\"https:\/\/twitter.com\/CleGuardians\/status\/1418565355472101378?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1418565355472101378%7Ctwgr%5E11da8fd101ff68f7f8f956b805dc4e10c0864c85%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.espn.com%2Fmlb%2Fstory%2F_%2Fid%2F31868331%2Fcleveland-changing-name-indians-guardians\"><em>https:\/\/twitter.com\/CleGuardians\/status\/1418565355472101378?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1418565355472101378%7Ctwgr%5E11da8fd101ff68f7f8f956b805dc4e10c0864c85%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.espn.com%2Fmlb%2Fstory%2F_%2Fid%2F31868331%2Fcleveland-changing-name-indians-guardians<\/em><\/a><\/li>\n\n\n\n<li>Article resource: \u201cCleveland Indians Will Abandon Chief Wahoo Logo Next Year,\u201d <em>The New York Times, <\/em>January 29, 2029. <a href=\"https:\/\/www.nytimes.com\/2018\/01\/29\/sports\/baseball\/cleveland-indians-chief-wahoo-logo.html\">https:\/\/www.nytimes.com\/2018\/01\/29\/sports\/baseball\/cleveland-indians-chief-wahoo-logo.html<\/a><\/li>\n\n\n\n<li>Article resource: \u201cMascots,\u201d <em>The Culture Crush,<\/em> <a href=\"https:\/\/www.theculturecrush.com\/feature\/mascots\">https:\/\/www.theculturecrush.com\/feature\/mascots<\/a><\/li>\n\n\n\n<li>Article resource: \u201cWhy did the Washington Redskins change their name to Commanders?\u201d <em>Sportskeeda,<\/em> &nbsp;November 8, 2023. <a href=\"https:\/\/www.sportskeeda.com\/nfl\/news-why-washington-redskins-change-name-commanders\">https:\/\/www.sportskeeda.com\/nfl\/news-why-washington-redskins-change-name-commanders<\/a><\/li>\n\n\n\n<li>\u201dVideo resource: \u201cWe\u2019re Still Here\u201d available on the Atlanta Braves website. <a href=\"https:\/\/www.mlb.com\/braves\/community\/native-american-community\">https:\/\/www.mlb.com\/braves\/community\/native-american-community<\/a><\/li>\n\n\n\n<li>Illustrated lecture: \u201cIndians Everywhere and Nowhere.\u201d Paul Chat Smith, Advertising and Society Virtual Quarterly Colloquium, December 3, 2020. <a href=\"https:\/\/muse-jhu-edu.us1.proxy.openathens.net\/pub\/21\/article\/780907%20%20%20%5bAdvertising\">https:\/\/muse-jhu-edu.us1.proxy.openathens.net\/pub\/21\/article\/780907&nbsp;&nbsp; [<em>Advertising<\/em><\/a> <em>and<\/em> <em>Society<\/em> <em>Quarterly<\/em>, 21(4), 2020]<\/li>\n\n\n\n<li>\u201cNative Americans in Popular and Commercial Culture: An Interview with Paul Chaat Smith from the National Museum of the American Indian\u201d <em>Advertising and Society Quarterly, <\/em>21(4). <a href=\"https:\/\/muse-jhu-edu.us1.proxy.openathens.net\/pub\/21\/article\/780912\">https:\/\/muse-jhu-edu.us1.proxy.openathens.net\/pub\/21\/article\/780912<\/a><\/li>\n\n\n\n<li>\u201cMattel Has a New Cherokee Barbie. Not Everyone Is Happy About It. <em>The New York Times, <\/em>December 8, 2023. <a href=\"https:\/\/www.nytimes.com\/2023\/12\/06\/us\/mattel-cherokee-barbie-wilma-mankiller.html\">https:\/\/www.nytimes.com\/2023\/12\/06\/us\/mattel-cherokee-barbie-wilma-mankiller.html<\/a><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Case 32<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Discussion Questions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A recent study found that .06% of advertisements in the UK featured individuals with disabilities despite the fact that individuals with disabilities make up 20% of that nation\u2019s population.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Some suggest this lack of visibility is due in part to the utilitarian risk-benefit lens that seems to dominate casting decisions. What pragmatic arguments are advanced in such an analysis? How might viewing the lack of visibility through the lens of an ethics of care counter those arguments?<\/li>\n\n\n\n<li>Re-presentations that \u201cget disability wrong\u201d range from <em>inspiration porn<\/em> to disabled as <em>superhuman.<\/em> Explain these re-presentations. What are the possible consequences of persistent reliance on those stereotypes.<\/li>\n\n\n\n<li>A 2023 All In Census survey of advertising industry professionals found that only 11% of individuals working in advertising have a disability. What structural and attitudinal barriers might be at the root of this disparity?<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Weblinks<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Website (information\/discussion): \u201cProblematic Representation of People with Disabilities in the Media,\u201d <em>Hand in Hand. <\/em><a href=\"https:\/\/www.handinhandqc.org\/blog\/problematic-representation-of-people-with-disabilities-in-the-media\">https:\/\/www.handinhandqc.org\/blog\/problematic-representation-of-people-with-disabilities-in-the-media<\/a><\/li>\n\n\n\n<li>Article resource: \u201cAdvertising Industry Must Overcome its Anxiety Around Disability Representation,\u201d <em>Forbes,<\/em> July 26, 2021 <a href=\"https:\/\/www.forbes.com\/sites\/gusalexiou\/2021\/07\/26\/advertising-industry-must-overcome-its-anxiety-around-disability-representation\/?sh=5d456a1d7c32\">https:\/\/www.forbes.com\/sites\/gusalexiou\/2021\/07\/26\/advertising-industry-must-overcome-its-anxiety-around-disability-representation\/?sh=5d456a1d7c32<\/a><\/li>\n\n\n\n<li>Article resource: \u201cUnilever to include people with disabilities in advertising production,\u201d <em>Disability Scoop, <\/em>June 2023. <a href=\"https:\/\/www.disabilityscoop.com\/2023\/06\/05\/unilever-to-include-people-with-disabilities-in-advertising-productions\/30405\/\">https:\/\/www.disabilityscoop.com\/2023\/06\/05\/unilever-to-include-people-with-disabilities-in-advertising-productions\/30405\/<\/a><\/li>\n\n\n\n<li>Article resource: \u201cDisability: the forgotten D in Diversity, <em>Ad Week, <\/em><a href=\"https:\/\/advertisingweek.com\/disability-the-forgotten-d-in-diversity\/\"><em>https:\/\/advertisingweek.com\/disability-the-forgotten-d-in-diversity\/<\/em><\/a><\/li>\n\n\n\n<li>DEI Toolkit: \u201cHonest, Authentic, Representation. We can help.\u201d&nbsp; Getty Images. <a href=\"https:\/\/view.ceros.com\/getty-images-services\/deitoolkit\/p\/2\">https:\/\/view.ceros.com\/getty-images-services\/deitoolkit\/p\/2<\/a><\/li>\n\n\n\n<li>\u201cThe Disability Collection\u201d (searchable images) Getty Images. <a href=\"https:\/\/www.gettyimages.com\/collections\/thedisabilitycollection\">https:\/\/www.gettyimages.com\/collections\/thedisabilitycollection<\/a><\/li>\n\n\n\n<li>&nbsp;Article resource: \u201cDisability in Ads: Celebration or Commodification?\u201d <em>Psychology Today,\u201d <\/em><a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/disability-is-diversity\/202102\/disability-in-ads-celebration-or-commodification\"><em>https:\/\/www.psychologytoday.com\/us\/blog\/disability-is-diversity\/202102\/disability-in-ads-celebration-or-commodification<\/em><\/a><\/li>\n\n\n\n<li>Website Resource: \u201cWhy Businesses should Include People with Disabilities in Marketing and Advertising Campaigns,\u201d <em>World Institute on Disabilities,<\/em> <a href=\"https:\/\/wid.org\/why-businesses-should-include-people-with-disabilities-in-marketing-advertising-campaigns\/\">https:\/\/wid.org\/why-businesses-should-include-people-with-disabilities-in-marketing-advertising-campaigns\/<\/a><\/li>\n\n\n\n<li><em>&nbsp;<\/em>Academic article resource: \u201cDisability and Advertising,\u201d <em>Advertising and Society Quarterly,<\/em> <a href=\"https:\/\/muse.jhu.edu\/article\/736400\">https:\/\/muse.jhu.edu\/article\/736400<\/a><\/li>\n\n\n\n<li>Video Resource: \u201cDiscussing Disability Inclusion in Marketing ,\u201d One Club Creativity, <a href=\"https:\/\/www.youtube.com\/watch?v=DbUpSNf87BQ\">https:\/\/www.youtube.com\/watch?v=DbUpSNf87BQ<\/a><\/li>\n\n\n\n<li>Video resource: Video resource (09:02): \u201cI\u2019m not your inspiration. Thank you very much.\u201d Stella Young, TED TALK. <a href=\"https:\/\/www.ted.com\/talks\/stella_young_i_m_not_your_inspiration_thank_you_very_much?language=en\">https:\/\/www.ted.com\/talks\/stella_young_i_m_not_your_inspiration_thank_you_very_much?language=en<\/a><\/li>\n\n\n\n<li>Video resource (09:45): \u201cMy twelve pairs of legs.\u201d Aimee Mullins, TED TALK, <a href=\"https:\/\/www.ted.com\/talks\/aimee_mullins_my_12_pairs_of_legs?language=en\">https:\/\/www.ted.com\/talks\/aimee_mullins_my_12_pairs_of_legs?language=en<\/a><\/li>\n\n\n\n<li>Article resource: \u201cBest picture winner \u2018CODA\u2019 is just one recent film influenced by deaf creators who are changing the industry.\u201d <em>CNN<\/em> March 28,2022. <a href=\"https:\/\/www.cnn.com\/2022\/03\/28\/entertainment\/deaf-film-representation-coda-best-picture-oscars-cec\/index.html\">https:\/\/www.cnn.com\/2022\/03\/28\/entertainment\/deaf-film-representation-coda-best-picture-oscars-cec\/index.html<\/a><\/li>\n\n\n\n<li>Article resource: \u201cWunderman Thompson\u2019s Josh Loebner on \u2018honoring accessibility and inclusive design,\u2019\u201d <em>Ad Age, <\/em>&nbsp;July 2023. <a href=\"https:\/\/adage.com\/article\/creativity\/wunderman-thompsons-josh-loebner-honoring-accessibility-and-inclusive-design\/2504726\">https:\/\/adage.com\/article\/creativity\/wunderman-thompsons-josh-loebner-honoring-accessibility-and-inclusive-design\/2504726<\/a><\/li>\n<\/ol>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Advertising both defines and is defined by culture: not a reflector or shaper but a distorter, much like a fun-house mirror. It has also become less informational in focus, paying ever greater attention to consumer experience. The primary means to attract audiences has become the ever more creative use of images. Images represent brands, and [&hellip;]<\/p>\n","protected":false},"featured_media":0,"parent":40,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[],"class_list":["post-70","content","type-content","status-publish","format-standard","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Advertising both defines and is defined by culture: not a reflector or shaper but a distorter, much like a fun-house mirror. It has also become less informational in focus, paying ever greater attention to consumer experience. The primary means to attract audiences has become the ever more creative use of images. 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