{"id":40,"date":"2024-08-22T13:11:38","date_gmt":"2024-08-22T13:11:38","guid":{"rendered":"https:\/\/routledgelearning.com\/mediaethics\/?post_type=content&#038;p=40"},"modified":"2024-09-20T09:42:34","modified_gmt":"2024-09-20T09:42:34","slug":"part-2-persuasion-in-advertising","status":"publish","type":"content","link":"https:\/\/routledgelearning.com\/mediaethics\/students\/part-2-persuasion-in-advertising\/","title":{"rendered":"Part 2: Persuasion in Advertising"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-aioseo-breadcrumbs\"><div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/routledgelearning.com\/mediaethics\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\/<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/routledgelearning.com\/mediaethics\/students\/\" title=\"Students\">Students<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\/<\/span><span class=\"aioseo-breadcrumb\">\n\tPart 2: Persuasion in Advertising\n<\/span><\/div><\/div>\n\n<h1 class=\"wp-block-post-title\">Part 2: Persuasion in Advertising<\/h1>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<media-player  load=\"visible\" id=\"vidstack-video-block_5cdf5903ed5276dc1604686d67696b39\" class=\"vidstack-video\" title=\"Author Introduction Video\" src=\"https:\/\/s3-eu-west-1.amazonaws.com\/s3-euw1-ap-pe-ws4-cws-documents.ri-prod\/9781032391397\/Kreshel-author-intro.mp4\">\n  <media-provider>\n                  <media-poster\n          class=\"vds-poster\"\n          alt=\"\">\n        <\/media-poster>\n\n  <\/media-provider>\n  <media-video-layout><\/media-video-layout>\n  <media-controls class=\"vds-controls\">\n      <media-controls-group class=\"vds-controls-group\"><\/media-controls-group>\n  <\/media-controls>\n<\/media-player>\n\n\n<h3 class=\"wp-block-heading\">Author Introduction Video<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/cdn.routledgelearning.com\/wp-content\/uploads\/assets\/sites\/20\/Kreshel-author-intro-Transcript.docx\" style=\"background-color:#e5d6eb;padding-top:0;padding-bottom:0;box-shadow:none\">Transcript<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-4aa69ff5 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-61 content type-content status-publish format-standard hentry\">\n\n<div class=\"wp-block-group has-base-element-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-dba1cb2d wp-block-group-is-layout-constrained\" style=\"border-width:2px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><h2 class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/routledgelearning.com\/mediaethics\/students\/part-2-persuasion-in-advertising\/chapter-6-commercialization-of-life\/\" target=\"_self\" >Chapter 6: Commercialization of Life<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">The advertising industry\u2019s search for recognition as a profession and its desire to maintain credibility with its clients to connect with their audiences has led to&hellip; <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-70 content type-content status-publish format-standard hentry\">\n\n<div class=\"wp-block-group has-base-element-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-dba1cb2d wp-block-group-is-layout-constrained\" style=\"border-width:2px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><h2 class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/routledgelearning.com\/mediaethics\/students\/part-2-persuasion-in-advertising\/chapter-7-advertising-in-an-image-based-media-culture\/\" target=\"_self\" >Chapter 7: Advertising in an Image-Based Media Culture<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Advertising both defines and is defined by culture: not a reflector or shaper but a distorter, much like a fun-house mirror. It has also become less&hellip; <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-73 content type-content status-publish format-standard hentry\">\n\n<div class=\"wp-block-group has-base-element-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-dba1cb2d wp-block-group-is-layout-constrained\" style=\"border-width:2px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><h2 class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/routledgelearning.com\/mediaethics\/students\/part-2-persuasion-in-advertising\/chapter-8-the-media-are-commercial\/\" target=\"_self\" >Chapter 8: The Media Are Commercial<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">This chapter explores the relationship between the expectations of a democratic political system and the realities of a media system operating within a capitalist framework. Robust&hellip; <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-74 content type-content status-publish format-standard hentry\">\n\n<div class=\"wp-block-group has-base-element-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-dba1cb2d wp-block-group-is-layout-constrained\" style=\"border-width:2px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><h2 class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/routledgelearning.com\/mediaethics\/students\/part-2-persuasion-in-advertising\/chapter-9-the-commercialization-of-everyday-life\/\" target=\"_self\" >Chapter 9: The Commercialization of Everyday Life<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">This chapter focuses on the relationship between media advertising, with its attention to microtargeting recipients, tracking the behavior of digital media users, and the public concern&hellip; <\/p><\/div><\/div>\n\n<\/li><\/ul>\n\n\n\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Author Introduction Video<\/p>\n","protected":false},"featured_media":0,"parent":25,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":true},"categories":[],"class_list":["post-40","content","type-content","status-publish","format-standard","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.0.1 - 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