Part 3: Persuasion & Public Relations

The influence public relations practitioners exert in the public forum is critically examined in this chapter through five cases that detail practices in public communication, political…

Telling the truth on behalf of an organization as a practitioner or manager is often a complex process, involving multiple layers of approval or review. From…

The six case studies in this chapter provide hypothetical and actual examples of ways practitioners, clients, associations, and corporations have struggled to ethically balance conflicting loyalties…

This chapter focuses on the relationship between media advertising, with its attention to microtargeting recipients, tracking the behavior of digital media users, and the public concern…