Part 2: Persuasion in Advertising

The advertising industry’s search for recognition as a profession and its desire to maintain credibility with its clients to connect with their audiences has led to…

Advertising both defines and is defined by culture: not a reflector or shaper but a distorter, much like a fun-house mirror. It has also become less…

This chapter explores the relationship between the expectations of a democratic political system and the realities of a media system operating within a capitalist framework. Robust…

This chapter focuses on the relationship between media advertising, with its attention to microtargeting recipients, tracking the behavior of digital media users, and the public concern…