{"id":34,"date":"2025-08-12T20:27:15","date_gmt":"2025-08-12T20:27:15","guid":{"rendered":"https:\/\/routledgelearning.com\/historyofrhetoric\/?p=34"},"modified":"2025-09-05T16:45:29","modified_gmt":"2025-09-05T16:45:29","slug":"chapter-9","status":"publish","type":"post","link":"https:\/\/routledgelearning.com\/historyofrhetoric\/chapter-9\/","title":{"rendered":"Chapter 9"},"content":{"rendered":"\n
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Chapter 9<\/h1>\n\n\n\n

Rhetoric and Modernity<\/p>\n\n\n\n

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Chapter Overview<\/h2>\n\n\n\n

Chapter Nine<\/strong> focuses on renewed interest in theories of argument and audience in the twentieth century. The theories of Chaim Perelman and Lucie Olbrechts-Tyteca link argument to a theory of audiences in their search for a new rhetoric. Theorists searched for a means of testing and verifying value claims without reference to transcendent standards such as belief in God or rational confidence only in science. Perceiving a similar problem in Western culture, J\u00fcrgen Habermas suggested the means by which we might equip an entire society to conduct more rational discourse. This chapter also explores twentieth century theories focused on rhetoric as situated and possessing a narrative quality. Theories considered in this chapter include those of Lloyd Bitzer, Walter Fisher, and Ernest Bormann. Scholars in the rhetoric of science examined the rhetorical ways that scientists pursue their work. Theorists examined include Geertz, McCloskey, Campbell, Fahnestock, John Lyne, Alan Gross, and others writing on the rhetoric of science.<\/p>\n<\/div>\n\n\n\n

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Review Questions<\/h2>\n\n\n\n
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Download Worksheet<\/a><\/div>\n<\/div>\n\n\n\n

Tap to reveal the author’s responses when you’re ready to check your answers.<\/strong> <\/p>\n\n\n\n

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