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Chapter 4 – Marxisms

Marxism is a difficult and contentious body of work. But it is also more than this: it is a body of revolutionary theory with the purpose of changing the world. As Marx (1976b) famously said: ‘The philosophers have only interpreted the world, in various ways; the point is to change it’ (65). This makes Marxist analysis political in a quite specific way. But this is not to suggest that other methods and approaches are apolitical; on the contrary, Marxism insists that all are ultimately political. As the American Marxist cultural critic Fredric Jameson (1981) puts it, ‘the political perspective [is] the absolute horizon of all reading and all interpretation’ (17).

Before you read

Warm-up

Watch a short interview with Stuart Hall on Marxism and Cultural Studies [link]. Pay attention to the issues he points out. Write them down to later compare them with claims and observations in Chapter 4. How do they possibly overlap?

Preliminary questions

<Insert Icon 2 here> Marx has influenced much work in Cultural Studies and this chapter of Cultural Theory and Popular Culture charts some of these. The insistence by Marx that all texts and practices should be located within their specific and historical contexts of production (and in some versions, the changing conditions of their consumption and reception) obliges a political analysis of their meaning.

In reading Chapter 4, you may like to reflect on the questions below:

  • Why is Marx’s work important in Cultural Studies even though he has been dead for over 100 years?
  • What and who are Marxisms and Marxists?
  • Do you agree with Marx that all texts and practices are political?
  • Is culture just about economics, money, the division of labour and social class?

The discussion on post-Marxism sees the analysis of the various interpretations of the term, either as an acceptance that Marxism must be left behind for something better or that Marxism needs to be reinterpreted and transformed. Storey discusses that at the heart of post-Marxist theory is discourse, where the meanings produced inform and organize action. Alongside this, is a focus on hegemony and articulation, drawing on the work of Laclau and Mouffe.  It is through culture, states Storey, that the ‘world is made to mean’ – and this culture is a place of struggle, resistance, acceptance, incorporation, pleasure and ideological concerns.

After you read: Important ideas

Chapter 4 explains the connections between Marxism and cultural studies delineating Marxist-centered influences on the development of cultural criticism. It guides you across a variety of approaches and their related influences. Bearing in mind Marxists’ argument for approaching all cultural practices in relation to history and changes in the economy, check your understanding of that argument in quizzes 4.1 and 4.2.

Quiz 4.1

Chose between true or false

Quiz 4.2

Match the answer to the statements (choose one)

Important names

Chapter 4 introduces people responsible for applying Marxist ideas to cultural studies. Some of them formed schools of thought (e.g. the Frankfurt School), others simply laid the ground for socialist thinking to kick in (e.g. William Morris).  Use the following flashcards to better understand those people’s critical contexts and provenance with regard to their prominent ideas and their work.

William Morris

Theodor W. Adorno

Walter Benjamin

Max Horkheimer

Leo Lowenthal

Herbert Marcuse

Complementary materials

<Insert Icon 4 here> Having taken on board what the Frankfurt School were arguing, what is your own view regarding their perspectives on popular culture? How convincing are their claims that it is formulaic and predictable?

Before you consider this, check out the link below (The Axis of Awesome’s ‘4 Chords’): https://www.youtube.com/watch?v=oOlDewpCfZQ

But isn’t the meaning of popular culture more complex than the Frankfurt School would have us believe? Think about your own engagement with the Popular Culture that you access, use or even generate. What does it mean to you? Where does its meaning lie? Are you on the side of Adorno or Benjamin? Use the examples below to help you decide:

  •  Television comedy programmes (e.g. https://www.youtube.com/watch?v=WxB1gB6K-2A)
  • Clothes (e.g. what was the meaning of the safety pin used by punks?)
  • User-generated content on YouTube
  • Facebook, Twitter, Snapchat, Tinder
  • Music remix apps (such as ‘Tunepacks’ by Ninja Jamm which allow users to creatively mix artist tracks, turn instruments on or off, add their own effects and upload to SoundCloud)
  • Photography (check out Bliphoto)
  • Graffiti (you may like to read John Storey’s account of graffiti in Tarragona in Chapter 11)
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