{"id":1296,"date":"2024-04-25T14:00:50","date_gmt":"2024-04-25T14:00:50","guid":{"rendered":"http:\/\/localhost\/bpscoretextbooks\/?post_type=content&p=1296"},"modified":"2024-04-25T14:00:52","modified_gmt":"2024-04-25T14:00:52","slug":"chapter-16-audio-and-video-links","status":"publish","type":"content","link":"https:\/\/routledgelearning.com\/bpscoretextbooks\/9780367552299-chapter-16-audio-and-video-links\/","title":{"rendered":"Chapter 16 \u2013 Audio and Video links"},"content":{"rendered":"\n
Psycho-economist Sheena Iyengar talks about decision-making processes and how to make choosing easier.<\/p>\n\n\n\n
http:\/\/wwwperson.ted.com\/talks\/sheena_iyengar_choosing_what_to_choose<\/a><\/p>\n\n\n\n How to capture the joy of shopping online. Nimisha Jain, a consumer expert, talks about how to make the experience of shopping online more joyful. https:\/\/www.ted.com\/talks\/nimisha_jain_the_joy_of_shopping_and_how_to_recapture_it_online<\/a><\/p>\n\n\n\n Dr. Robert Cialdini describes six fundamental principles of persuasion through examples of where they have been applied<\/p>\n\n\n\n