{"id":1258,"date":"2024-04-25T09:06:57","date_gmt":"2024-04-25T09:06:57","guid":{"rendered":"http:\/\/localhost\/bpscoretextbooks\/?post_type=content&p=1258"},"modified":"2024-04-25T09:06:59","modified_gmt":"2024-04-25T09:06:59","slug":"chapter-5-useful-websites","status":"publish","type":"content","link":"https:\/\/routledgelearning.com\/bpscoretextbooks\/9780367552299-chapter-5-useful-websites\/","title":{"rendered":"Chapter 5 – Useful Websites"},"content":{"rendered":"\n

The Implicit Association Test (IAT) measures the strength of associations between concepts (e.g., black people, gay people) and evaluations (e.g., good, bad) or stereotypes (e.g., athletic, clumsy). The main idea is that making a response is easier when closely related items share the same response key. The IAT purports to measure attitudes that you may be unaware of or unwilling to admit to.<\/p>\n\n\n\n