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Traditional psychological theories of motivation have addressed the \u201cprocesses of wanting\u201d by postulating inner drives. However, rather than taking this approach, behavioral psychologists have adopted the concept of a motivating operation, adapted by the pioneering behaviorist Jack Michael from Keller and Schoenfeld. A motivating operation is an event or operation that temporarily alters the effectiveness of a reinforcer or punisher\u2014a value-altering effect, and influences behavior that leads to that reinforcer or punisher\u2014a behavior-altering effect. An MAO is an event or operation that temporarily decreases the effectiveness of a reinforcer or punisher and decreases the likelihood of behaviors that normally lead to that reinforcer or increases the likelihood of behaviors that normally lead to that punisher. With a UMAO, the value-altering effect is innate, and the behavior-altering effect is learned.<\/p>\n","protected":false},"featured_media":0,"parent":116,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[],"content-type":[],"resource-type":[],"class_list":["post-135","content","type-content","status-publish","format-standard","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t