Chapter 6 – Increasing a Behavior with Positive Reinforcement

After studying this chapter, you will be able to:

• Define positive reinforcement.
• Discuss how we are influenced by positive reinforcement on an almost continuous basis.
• Distinguish between positive reinforcement and negative reinforcement.
• Describe factors that influence the effectiveness of positive reinforcement.
• Explain how positive reinforcement can work against individuals who are unaware of it.