Chapter 6 – Increasing a Behavior with Positive Reinforcement
After studying this chapter, you will be able to:
- Define positive reinforcement.
- Discuss how we are influenced by positive reinforcement on an almost continuous basis.
- Distinguish between positive reinforcement and negative reinforcement.
- Describe factors that influence the effectiveness of positive reinforcement.
- Explain how positive reinforcement can work against individuals who are unaware of it.