Chapter 4 – Doing Behavior Modification Research

After studying this chapter, you will be able to:

• Outline six research designs commonly used when doing research in behavior modification, including the reversal-replication (ABAB) design, three types of multiple-baseline design, the changing-criterion design, and the alternating-treatments design.
• Describe scientific criteria behavior modifiers typically used to evaluate whether a treatment has produced a change in behavior.
• Discuss ways to evaluate the acceptability of a behavioral treatment to the recipients of it.